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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

Damning - social media accounts for just 1% of first moments of a travel purchase
News / Online
Damning - social media accounts for just 1% of first moments of a travel purchase
By Kevin May | May 6, 2014
Most travel marketers would acknowledge that search (still) plays a massively important role in... Read More
Mass user generated content is democracy for the stupid
News / Online
Mass user generated content is democracy for the stupid
By PhocusWire | May 6, 2014
SOCIAL: TripAdvisor, IMDB and countless other web review brands live by the mantra that the wisdom of... Read More
Tencent buys stake in China mapping service NavInfo for $187 million
News / Technology
Tencent buys stake in China mapping service NavInfo for $187 million
By Karthick Prabu | May 6, 2014
Tencent, in an yet another effort to take advantage of location based services, has acquired 11.28%... Read More
Latest tech utterance: Ok Glass, book me a hotel
News / Technology
Latest tech utterance: Ok Glass, book me a hotel
By Nick Vivion | May 5, 2014
[video_popup width="805" height="454" video_link="https://www.youtube.com/watch?v=Yz9xVe79G7o"... Read More
Southwest only travel brand to make top list in latest reputation rankings
News / Online
Southwest only travel brand to make top list in latest reputation rankings
By Nick Vivion | May 5, 2014
Nielsen's recent tie-up with Harris Interactive has led to the joint release of the latest Harris Poll... Read More
What's next in social: Travel tidbits from Facebook's f8 conference
News / Technology
What's next in social: Travel tidbits from Facebook's f8 conference
By Nick Vivion | May 2, 2014
As expected, Facebook had a slew of announcements of f8, many of which impact those in travel using... Read More
UK travel brands missing opportunity in App Store optimization
News / Technology
UK travel brands missing opportunity in App Store optimization
By Nick Vivion | May 2, 2014
Travel brands in the UK are missing the opportunity to optimize placements in the App Store, according... Read More
GoCarShare crowdfunds a ride-sharing app, and more social news for May 2014
News / Online
GoCarShare crowdfunds a ride-sharing app, and more social news for May 2014
By PhocusWire | May 2, 2014
This is a roundup of product news and announcements for travel SOCIAL in tourism and hospitality for... Read More
Crunchtime reading - hot off the newsroom marketing press
News / Technology
Crunchtime reading - hot off the newsroom marketing press
By Linda Fox | May 2, 2014
Big brands are seizing the opportunity to put their own agenda (spin) on the news via online marketing... Read More
Are travel brands facing an online identity crisis?
News / Online
Are travel brands facing an online identity crisis?
By Karthick Prabu | May 2, 2014
With numerous travel startups in the industry, and founders putting on the creative cap in naming... Read More
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