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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

Is dark social destroying your travel marketing strategy?
News / Online
Is dark social destroying your travel marketing strategy?
By Nick Vivion | February 19, 2015
Dark social is digital sharing of content that's untraceable using traditional tracking methods. For... Read More
Triptease captures $2 million to woo direct bookings for hotels
News / Distribution
Triptease captures $2 million to woo direct bookings for hotels
By Kevin May | February 19, 2015
Hotel marketing service Triptease has raised $2 million in seed funding from Episode 1 Ventures and... Read More
Airlines: think Amazon, think digital data, think revenue
News / Distribution
Airlines: think Amazon, think digital data, think revenue
By Viewpoints | February 18, 2015
Airlines are now capable of collecting and analyzing more and more traveler data including mobile app... Read More
Twitter is now apparently even more worthless than you think
News / Online
Twitter is now apparently even more worthless than you think
By PhocusWire | February 18, 2015
At the heart of the media's chattiest technology - Twitter - is a hollow sharing economy.... Read More
Stop your Booking moaning - ad regulator clears Booking.com campaign
News / Online
Stop your Booking moaning - ad regulator clears Booking.com campaign
By Kevin May | February 18, 2015
Booking.com has escaped a ticking off by the UK's advertising watchdog over a TV and cinema campaign.... Read More
Startup pitch: Xotelia is a channel manager for B&Bs, villas, and chalets
News / Distribution
Startup pitch: Xotelia is a channel manager for B&Bs, villas, and chalets
By Sean O'Neil | February 17, 2015
Xotelia is a channel manager dedicated to bed-and-breakfasts (B&Bs), gîtes, chalets, flats, and other... Read More
Loyalty in travel isn’t dead - it's evolving and it's personal
News / Online
Loyalty in travel isn’t dead - it's evolving and it's personal
By Viewpoints | February 17, 2015
Loyalty used to be as simple as status. A guest stays with you, he or she gets points and you give... Read More
Sabre launches InstaSite, hotel web services to challenge Booking.com, TravelClick and Wix
News / Online
Sabre launches InstaSite, hotel web services to challenge Booking.com, TravelClick and Wix
By Sean O'Neil | February 17, 2015
Sabre Hospitality Solutions is launching SynXis InstaSite, a service that builds websites for hotels,... Read More
Beware marketers - the humble emoji :) could find you in court ;(
News / Online
Beware marketers - the humble emoji :) could find you in court ;(
By PhocusWire | February 16, 2015
Emoji are the language of our online era, the thumbs-up to a question, the wink to our wit, the peach... Read More
Is your hotel in focus for a guest selfie?
News / Online
Is your hotel in focus for a guest selfie?
By Patrick Landman | February 16, 2015
Millennials, perhaps more than any generation before, are demanding an authentic, original and social... Read More
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