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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

News / Online

Google Maps will let brands advertise with promoted pins and other tools

By Sean O'Neil | May 24, 2016

Travel marketers, take note: On Tuesday, Google took the wraps off of new local search ads on Google... Read More

News / Online

Just how valuable are online reviews?

By Linda Fox | May 24, 2016

The influence of online reviews for hotels and other tourism businesses on the purchase decision has... Read More

News / Distribution

Startup pitch: TripRebel helps travelers save after they book hotels

By Sean O'Neil | May 23, 2016

TripRebel is a consumer travel booking platform with a price-guarantee twist: if a hotel rate drops... Read More

News / Online

Inside Expedia’s Usability Lab, consumer behavior provides insights

By Rob Lovitt | May 23, 2016

When booking hotel rooms, French travelers want to know if breakfast is included. Asian travelers are... Read More

News / Technology

More travel companies testing the virtual reality water

By Linda Fox | May 23, 2016

A couple of virtual reality projects in travel caught our eye in recent weeks for nothing more than... Read More

News / Online

TripAdvisor switches off KeepMeBooked platform after HouseTrip buy

By Kevin May | May 23, 2016

TripAdvisor is to shut down the KeepMeBooked reservation and marketing platform it obtained as part of... Read More

News / Online

Accel-KKR invests in Cendyn, the fast-growing, B2B event- and hotel-marketing tech player

By Sean O'Neil | May 20, 2016

Technology-focused private equity group Accel-KKR has acquired a stake in Cendyn, a provider of B2B... Read More

News / Distribution

Why Google woke up and smelt the travel coffee

By Kevin May | May 20, 2016

Google has never been lacking in confidence - and that's not just because it has a market cap of $487... Read More

News / Distribution

Consider the traveler's "chimp mind", not just your spreadsheets

By Martin Cowen | May 20, 2016

Uber is a success because of its maps, according to ad guru, TED speaker and vice-chairman of Ogilvy... Read More

News / Technology

Getting the hang of virtual reality

By Viewpoints | May 20, 2016

We’ve all been there - it’s a fact that going through travel catalogues and browsing online travel... Read More

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In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More

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Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More