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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

Personalization drives profits, but too few get the message
News / Distribution
Personalization drives profits, but too few get the message
By Marisa Garcia | June 28, 2017
It's too easy for "transformative" business concepts to become tired buzzwords. They do a lot of... Read More
American Airlines takes to the cloud
News / Distribution
American Airlines takes to the cloud
By Martin Cowen | June 27, 2017
American Airlines (AA) is moving a number of its consumer-facing functions, including its brand.com,... Read More
Spread your message to Millennials via the avocado travel marketing method
News / Technology
Spread your message to Millennials via the avocado travel marketing method
By Viewpoints | June 27, 2017
Let’s get this out of the way right now - Millennials aren’t what their stereotypes lead you to... Read More
Ola nabs another tourism gig
News / Distribution
Ola nabs another tourism gig
By Martin Cowen | June 26, 2017
India's mobility giant Ola has received another seal of approval, signing a deal with tourism... Read More
American to pay incentives for segments booked via NDC connections
News / Distribution
American to pay incentives for segments booked via NDC connections
By Michele McDonald | June 23, 2017
American Airlines is rolling out a travel agency incentive program to encourage agents to adopt an NDC... Read More
Altran looks to bring more automation to in-flight service
News / Technology
Altran looks to bring more automation to in-flight service
By Marisa Garcia | June 23, 2017
Engineering solutions firm Altran has demonstrated its vision of a digital future for aviation which... Read More
Uber moves to mend fences with drivers, allowing in-app tipping
News / Technology
Uber moves to mend fences with drivers, allowing in-app tipping
By Michele McDonald | June 22, 2017
Uber is making a long sought-after change to its mobile app, allowing customers to tip within the Uber... Read More
Hotels and OTAs failing to inspire guests
News / Distribution
Hotels and OTAs failing to inspire guests
By Martin Cowen | June 22, 2017
A new report from TrustYou suggests that hotels and OTAs are not yet fully embracing the opportunities... Read More
Interrail trip planning data signals wider opportunities
News / Distribution
Interrail trip planning data signals wider opportunities
By Martin Cowen | June 22, 2017
Trains now have a seat - with plenty of legroom and great views - at the top table of B2B and B2C... Read More
Scarcity messages and social proof picked as top ways to boost web revenue
News / Online
Scarcity messages and social proof picked as top ways to boost web revenue
By Kevin May | June 22, 2017
Analysis of more than two billion "user journeys" and 120 million transactions on travel websites has... Read More
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Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
September 9, 2025
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
 In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More
Get real: The power of combining AI with authentic intelligence
August 19, 2025
Get real: The power of combining AI with authentic intelligence
Chris Hemmeter from Thayer Investment Partners outlines his thoughts on the importance of balancing AI... Read More
Changing traveler patterns, evolving customer needs drive demand for travel insurance
May 6, 2025
Changing traveler patterns, evolving customer needs drive demand for travel insurance
Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More