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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

TourRadar aims high on multi-day tour bookings with $50M raise
News / Online
TourRadar aims high on multi-day tour bookings with $50M raise
By Kevin May | June 26, 2018
Multi-day online tour booking specialist, TourRadar, has secured a massive $50 million funding round... Read More
The fragmented landscape of travel brands in Google’s organic search
News / Online
The fragmented landscape of travel brands in Google’s organic search
By Mitra Sorrells | June 26, 2018
The usual suspects in travel and hospitality are the most successful at leading the Google search... Read More
How Google, Instagram and more are shaking up hotel digital marketing
Opinion / Online
How Google, Instagram and more are shaking up hotel digital marketing
By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018
This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first... Read More
Amadeus sets out digital stall, hooks up with Adobe to drive experiences for airlines
News / Distribution
Amadeus sets out digital stall, hooks up with Adobe to drive experiences for airlines
By Linda Fox | June 25, 2018
Amadeus has partnered with Adobe to help airlines improve the experience they deliver to customer via... Read More
Spafax hackathon finds new airline use-cases for AI
News / Technology
Spafax hackathon finds new airline use-cases for AI
By Marisa Garcia | June 25, 2018
The first hackathon from airline entertainment curator Spafax saw developers explore use-cases for... Read More
Modern travel marketing, part 4: Paid search
News / Online
Modern travel marketing, part 4: Paid search
By Mitra Sorrells | June 25, 2018
PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge... Read More
Following the leader - Booking.com ahead in the online travel stakes
News / Distribution
Following the leader - Booking.com ahead in the online travel stakes
By Viewpoints | June 25, 2018
This is a viewpoint from Gitit Greenberg, director of digital insights at SimilarWeb. The elephant in... Read More
online tours and activities
Opinion / Online
Quartz (and others) are wrong about tours and activities: Here's why
By Douglas Quinby - Phocuswright | June 22, 2018
In March of this year, Quartz proclaimed that somebody should let Airbnb know that travelers don't... Read More
Organic links on Google losing out to the knowledge graph, maps, apps and images
News / Technology
Organic links on Google losing out to the knowledge graph, maps, apps and images
By Rob Gill | June 22, 2018
The number of “organic” links featured on the first page of Google travel-related search results is... Read More
QOTW: Something about taking a bold step to be different
News / Online
QOTW: Something about taking a bold step to be different
By PhocusWire | June 22, 2018
Quote from Johannes Reck, CEO of GetYourGuide, in an article of PhocusWire this week.... Read More
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