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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

The new digital KPIs for DMOs to measure success
News / Distribution
The new digital KPIs for DMOs to measure success
By Viewpoints | August 22, 2018
This is a viewpoint by Ted Sullivan, vice president of resort and destination analytics for Adara.... Read More
Ctrip adds tours and activities inventory to Trip.com
News / Online
Ctrip adds tours and activities inventory to Trip.com
By Jill Menze | August 21, 2018
Ctrip is bringing tours and activities to more customers by adding its Things to Do product to... Read More
Making sure young travellers get the joke
News / Technology
Making sure young travellers get the joke
By Viewpoints | August 21, 2018
This is a viewpoint by Becky Power, travel lead for Google UK. They famously say that humour doesn’t... Read More
STARTUP STAGE: WhyHotel turns luxury apartment buildings into pop-up hotels
Interview / Online
STARTUP STAGE: WhyHotel turns luxury apartment buildings into pop-up hotels
By Mitra Sorrells | August 20, 2018
WhyHotel transforms unoccupied apartment units in brand-new luxury buildings into temporary hotel... Read More
The secret to direct bookings? Consider hotel website conversion rates
Opinion / Online
The secret to direct bookings? Consider hotel website conversion rates
By Max Starkov | August 17, 2018
A key imperative for hoteliers in 2018 is preventing travel planners from becoming distracted by... Read More
Google on travel marketing
Opinion / Online
Google: Time to rethink fairy tale loyalty strategies in travel
By Jenna Hovel - Google | August 16, 2018
Today, people have more booking options than ever at their fingertips. And marketers must evolve their... Read More
On The Beach takes offline chance with £20M Classic Collection deal
News / Online
On The Beach takes offline chance with £20M Classic Collection deal
By Kevin May | August 16, 2018
Proof that online travel brands are still have an eye on opportunities in the physical world, with On... Read More
Expedia Group pays $60M to buy out AirAsia from AirAsiaGo platform
News / Online
Expedia Group pays $60M to buy out AirAsia from AirAsiaGo platform
By Kevin May | August 14, 2018
An investment of $60 million has brought to an end a seven-year joint venture between Expedia Group... Read More
Amadeus ups the hospitality ante with TravelClick deal
News / Distribution
Amadeus ups the hospitality ante with TravelClick deal
By Marisa Garcia | August 13, 2018
Amadeus has announced plans to buy TravelClick for $1.52 billion from private equity investment firm... Read More
Life beyond walled gardens
News / Technology
Life beyond walled gardens
By Viewpoints | August 13, 2018
This is a viewpoint by Tom Rolph, VP of EMEA for Tapad. Walled gardens are the industry’s frenemies.... Read More
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