Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Tripsta web agency halts operations amid financial row
News / Online
Tripsta web agency halts operations amid financial row
By Kevin May | June 29, 2018
Online travel agency group Tripsta has suspended operations in the wake of a failed new business plan that is being blamed on "certain partners". Read More
Online travel agencies face action for search, charges and discount practices
News / Online
Online travel agencies face action for search, charges and discount practices
By Kevin May | June 29, 2018
An ongoing probe into sales tactics by online travel agencies has seen a number of brands warned over the way they display prices and market to users. Read More
Affiliate marketing strategies in travel
News / Online
Understanding the not-so-glamorous hidden gem of travel marketing
By Ivan Baidin - Travelpayouts | June 28, 2018
Affiliate marketing is a blind spot for the travel industry.  Read More
edreams-odigeo-results-2018
News / Online
eDreams Odigeo hits record revenue milestone
By Kevin May | June 27, 2018
European travel group eDreams Odigeo has reached €500 million in annual revenue for the first time in its history, crediting growth in mobile as a significant factor. Read More
Travelers waiting to book tours and activities, prefer local experiences
News / Online
Travelers waiting to book tours and activities, prefer local experiences
By Jill Menze | June 27, 2018
Summer is a busy season for tours and attractions operators, with the vacation-heavy months bringing with them an influx of people looking for things to do. But how - and when - are travelers booking... Read More
So, what is the Power Paradox in travel?
News / Online
So, what is the Power Paradox in travel?
By PhocusWire | June 27, 2018
Travel's biggest players have never been bigger, wielding tremendous power and maintaining the status quo in way that has never been seen before. But herein lies the paradox... Read More
TourRadar aims high on multi-day tour bookings with $50M raise
News / Online
TourRadar aims high on multi-day tour bookings with $50M raise
By Kevin May | June 26, 2018
Multi-day online tour booking specialist, TourRadar, has secured a massive $50 million funding round and enlisted the help of an ex-Expedia executive. Read More
Triptease secures $4 million to take hotel direct tech to the Far East
News / Distribution
Triptease secures $4 million to take hotel direct tech to the Far East
By Kevin May | June 26, 2018
Triptease has raised a further $4 million in its Series B round, bringing the total investment in the company to date to almost $25 million. Read More
The fragmented landscape of travel brands in Google’s organic search
News / Online
The fragmented landscape of travel brands in Google’s organic search
By Mitra Sorrells | June 26, 2018
The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs.   Read More
VIDEO: Under the hood of ground transportation
News / Distribution
VIDEO: Under the hood of ground transportation
By PhocusWire | June 26, 2018
Some would say that Lyft and undoubtedly Uber get a disproportionate amount of attention in terms of coverage of the ground transportation sector. Read More
Modern travel marketing, part 4: Paid search
News / Online
Modern travel marketing, part 4: Paid search
By Mitra Sorrells | June 25, 2018
PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense. Read More
online tours and activities
Opinion / Online
Quartz (and others) are wrong about tours and activities: Here's why
By Douglas Quinby - Phocuswright | June 22, 2018
In March of this year, Quartz proclaimed that somebody should let Airbnb know that travelers don't like booking tours and activities online. Read More
Nine must-watch travel marketing trends
Opinion / Online
Nine must-watch travel marketing trends
By Monya Mandich - Expedia | June 22, 2018
Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms... Read More
Cleartrip buys FlyIn in record Middle East deal as online travel arena heats up
News / Online
Cleartrip buys FlyIn in record Middle East deal as online travel arena heats up
By Kevin May | June 21, 2018
A corporate roll-up has emerged in the Middle East as Saudi Arabia's largest online travel agency FlyIn becomes part of Cleartrip. Read More
Blockchain: Not your father’s dial-up modem
Opinion / Technology
Blockchain: Not your father’s dial-up modem
By Douglas Rice - Hospitality Technology Network | June 21, 2018
A recent article reminded me of an older colleague who, sometime around 1997, told me that the internet and e-commerce would never really take off because "you always get a busy signal when you’re... Read More
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