Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Ctrip iClick marketing partnership
News / Distribution
Ctrip boosts customized marketing capabilities with iClick partnership
By Mitra Sorrells | June 14, 2018
Ctrip is enhancing its digital marketing services through a partnership with iClick Interactive, a Hong Kong-based marketing technology company. Read More
Debunking the impact of blockchain on hotel distribution
Opinion / Technology
Debunking the impact of blockchain on hotel distribution
By Max Starkov - HEBS Digital | June 14, 2018
A recent article on the Nasdaq website claims blockchain‐based platforms “offer promising solutions” to particular areas of difficulty in the hospitality industry, including blockchain‐based hotel... Read More
Expedia plots package advantage with late-booking tool
News / Online
Expedia plots package advantage with late-booking tool
By Jamie Biesiada - Travel Weekly | June 14, 2018
Saying that 46% of U.S. travelers prefer to book their flight and hotel separately, Expedia will enable customers to book discounted hotels after they purchase their airfare on Expedia. Read More
Europe Travel Launch 2018: WIHP Hotels
Interview / Distribution
Europe Travel Launch 2018: WIHP Hotels
By PhocusWire | June 13, 2018
Seven years work has led WIHP Hotels to the launch of its Meta I/O product - a hub between hotel reservation systems and metasearch engines. Read More
VIDEO: Deep dive on hotels and online travel agencies
News / Distribution
VIDEO: Deep dive on hotels and online travel agencies
By PhocusWire | June 11, 2018
Some say the online travel agency vs. hotel debate moves in cycles, depending on who has the biggest to axe grind during a particular period in time. Read More
digital marketing part 2 social media
News / Technology
Modern travel marketing, part 2: Social media
By Jill Menze | June 11, 2018
For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More
VIDEO: How to succeed in Europe's online travel agency landscape
News / Online
VIDEO: How to succeed in Europe's online travel agency landscape
By PhocusWire | June 8, 2018
Europe's online travel agencies are not just about the two names that appear to capture the lion's share of attention: Expedia and Booking.com. Read More
Facebook touts benefits of people-based travel marketing
News / Technology
Facebook touts benefits of people-based travel marketing
By Jill Menze | June 7, 2018
With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an... Read More
VIDEO: Airline distribution at a tipping point
News / Distribution
VIDEO: Airline distribution at a tipping point
By PhocusWire | June 7, 2018
Lufthansa created a huge stir in the airline industry three years ago when it introduced a surcharge for all bookings made via the global distribution systems. Read More
13 mistakes that sabotage vacation rental bookings
Opinion / Distribution
13 mistakes that sabotage vacation rental bookings
By Kevin High - VroomRes | June 6, 2018
You work tirelessly to manage your properties. You do all the things that the so‐called “experts” tell you to do, but it just doesn’t seem to be paying off in the ways that you really want. Read More
A Step in the right direction for blockchain and travel?
Opinion / Technology
A Step in the right direction for blockchain and travel?
By Arnie Weissmann - Travel Weekly | June 6, 2018
Distributed ledgers via blockchain came to most people's attention as the underlying technology supporting bitcoin. Read More
Europe Travel Battleground 2018: Lanes and Planes
Interview / Online
Europe Travel Battleground 2018: Lanes and Planes
June 6, 2018
Veit Blumschein, founder and CEO of Lanes & Planes, pitches the business at Phocuswright Europe 2018, then takes questions from PhocusWire. Read More
VIDEO: The future of travel packaging
News / Online
VIDEO: The future of travel packaging
By PhocusWire  | June 5, 2018
Packaging, especially in Europe, has been shifting away from its traditional model for the best part of two decades - essentially since travel embraced the web. Read More
Booking.com SimilarWeb report
News / Distribution
Booking.com leads in online traffic with market-customized strategies
By Mitra Sorrells | June 4, 2018
Booking.com is the most visited travel website in the world according to SimilarWeb, with an average of more than 420 million visit per month in the last six months. Read More
Digital marketing series part 1 SEO
News / Online
Modern travel marketing, part 1: SEO strategy
By Mitra Sorrells | June 4, 2018
Throughout June, we're looking at a variety of topics under the umbrella of digital marketing. We start with an analysis of the current state of search engine optimization, which today could be renamed... Read More
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