Battle of the package providers is was heating up nicely ahead of busy Easter holiday break last week in the UK, with LowCostHolidays pushed out of the top ten by OnTheBeach.
OnTheBeach arrived at number nine with a 2.7% share of the agency category, ahead of TUI-owned First Choice.
Market leader Expedia for the past few weeks is holding steady with a 7.7% share of the market.
Most popular travel websites in the UK for the week ending March 31 2012:
Agencies
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Destinations and Accommodation
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Airlines
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Travel search terms
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NB: Data courtesy of Experian Hitwise
NB2: Image via Shutterstock.