OAG, a data platform for the global travel industry, has acquired Infare, a provider of competitor air travel data, from Ventiga Capital. Terms of the acquisition have not been disclosed, but OAG says the deal values the combined entity at over $500 million.
Together, the two businesses say they can provide customers with a broader picture of airfare data, enabling them to forecast resources, evaluate travel demand and competition and build more complex and innovative models to drive revenue and profitable growth. Both management teams will continue at the combined company and retain a shareholding interest with new funding (amount undisclosed) from Vitruvian Partners.
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Phil Callow, CEO of OAG, said the increasing dynamism in global travel and technology is fueling a need for more sophisticated, granular data to understand, manage and unlock growth in air travel.
“The acquisition of Infare strengthens our ability to deliver consistent and accurate information across the wider supply and demand value chain,” Callow said. “Together, we are enabling new and existing customers to thrive and innovate ahead of their counterparts.”
Nils Gelbjerg-Hansen, CEO of Denmark-based Infare, said airlines rely on comprehensive and accurate data to make informed business decisions.
“Our technology platform, data sets and intelligence software complement OAG’s and will greatly benefit our customers worldwide,” he said. “We see this as a unique opportunity to expand our services and introduce new innovative products for our customers, we are excited about the journey ahead together.”
In 2021, Infare acquired Air Cube, a business intelligence and data-mining platform for the airline industry.