Now we spend more time using technology than sleepingNews / TechnologyBy PhocusWire | August 7, 2014Share This article was originally published on SYSTEMS: Should such research which outlines how long we spend using our laptops and mobiles surprise us? Not really. Whilst there are obvious questions regarding our overall tech-life balance, brands should reconsider their strategy if they do not think there is an opportunity to connect with consumers outside of the 9am-5pm window. Read more on BBC.People spend more time using technology devices than they do sleeping, research suggests.UK communications regulator Ofcom said adults spend an average of eight hours and 41 minutes a day on media devices, compared with the average night's sleep of eight hours and 21 minutes.Almost four hours a day are spent watching TV according to Ofcom's survey of 2,800 UK adults and children. TV and radio remain popular despite the growth of digital media, it found.Yet it's still early in the digital revolution.Read more on BBCNB:Mobile phone bed image via Shutterstock.