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Beyond the Zero to the Ultimate Moment of Truth in marketing

By PhocusWire | November 18, 2013

MARKETING: Analytics, data and other massively improved techniques have made marketing THE discipline at the heart of travel, with theories such as Google's Zero Moment of Truth hugely important ide... Read More

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WeHostels sold to StudentUniverse in cash and shares deal

By Kevin May | November 18, 2013

Mobile-based budget accommodation agency WeHostels has ended less than two years as a startup and will be joining StudentUniverse for an undisclosed fee. The deal is said to be for cash and shares... Read More

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Intention-driven travel shops, airlines and beating the clock

By Viewpoints | November 18, 2013

The airline industry has transformed possibilities for individuals and businesses: affordable air travel, along with digital telecommunications and trade liberalization, is one of the three chief driv... Read More

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Carlson Wagonlit looks to last mile for developments

By Linda Fox | November 18, 2013

It's not often big companies provide a peek of tech stuff they're working on so a recent Carlson Wagonlit Travel session was refreshing. Although CWT's marketing technology director William El Kaim... Read More

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Passengers turning to specialist websites for in-flight comfort

By Linda Fox | November 18, 2013

As hundreds descend on Florida this week for the PhoCusWright event, how many will have researched in-flight comfort before booking a flight? It's an increasing number according to a study from Air... Read More

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Are Twitter ads as useful as a chocolate teapot?

By PhocusWire | November 17, 2013

MARKETING: One of the issues that dogged social networks in the early days was if users would be to busy "engaging" with the community to care about such pesky things as adverts. Facebook may be pul... Read More

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Tourism Australia poised to deliver big bang for the economic development buck

By Nick Vivion | November 15, 2013

The Australian outpost of international professional services conglomerate Deloitte has identified that country's "super growth" sectors in a new report. The report is part of the ongoing "Building... Read More

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Addressing non-rev air travel - challenges and opportunities

By Viewpoints | November 15, 2013

Sometimes, modest solutions are the most effective ones. There’s been some interesting discussion in this space about modernizing distribution in the airline industry. NB: This is a viewpoint by... Read More

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The story behind Traveloka's pivot from metasearch to OTA

By Viewpoints | November 15, 2013

I have been to Indonesia several times and it is interesting to observe the travel ecommerce space in this growing country. The Indonesian travel market is truly getting hot with at least ten travel s... Read More

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eLong has 35 million app downloads as hotel bookings soar via mobile

By Karthick Prabu | November 15, 2013

Chinese online travel agency eLong reported its financial results for Q3 2013, with mobile now having significant impact on the business. In Q3 2013, net revenue increased by 51% to $48.7 million.... Read More

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At the sharp end of a hackathon - 48 hours of coding, snippets of sleep and elation

By Viewpoints | November 14, 2013

Ever since the THack Bangalore was first announced, I was eagerly awaiting the 48-hour hackathon to start, as it is the first such travel industry focused event in India. NB: This is a viewpoint by... Read More

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Questions to ask yourself before selecting a startup incubator

By PhocusWire | November 14, 2013

STARTUPS: After pondering how to select a co-founder, another dilemma to overcome is whether an incubator is needed in the early stages and then which of the many now kicking about is the best one t... Read More

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Startup pitch: All the rooms in all the world - that's the promise of this new accommodation search engine

By Nick Vivion | November 14, 2013

An accommodation search engine that has all the rooms in all the world - that's the promise of new travel startup called AllTheRooms. This includes not just hotels, but other paid accommodations li... Read More

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New airline seating concept allows passengers to pay by space occupied

By Karthick Prabu | November 14, 2013

[video_popup width="805" height="454" video_link="http://www.youtube.com/watch?v=X8REY-oXl3U" video_image_link="https://www.tnooz.com/wp-content/uploads/2013/11/morph_4-Airline-seat-concept-Tnooz.jpg"... Read More

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Guide to spotting rare birds at the PhoCusWright Conference

By Viewpoints | November 14, 2013

When 1,200 people make their way to Fort Lauderdale for the PhoCusWright Conference next week, I’ll be among them. NB: This is a viewpoint by Rod Cuthbert, CEO of Rome2rio and founder of Viator.... Read More

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