The travel industry worldwide has been witnessing a modern-day gold rush called the sharing economy.
Emerging companies such as Airbnb, HomeAway’s Travelmob, Breather, Uber, Lyft, Didi Kuaidi, Turo, Drivy, and BlaBlaCar are changing the game. Hoteliers, online travel agencies and metasearch sites, rental car brands, and travel management companies are having to adjust how they do business in ways small and large.
The B2B sector has, in particular struggled to adapt. Some technology providers have chosen to stick their heads in the sand instead.
Soon there will be a winnowing out of winners and losers. The winners will be those who have successfully adapted their travel technology businesses to the challenges and opportunities that have been exposed in the past several years by the sharing economy’s success.
What can you do to make sure your business is on the winning side of history?
Read this newest Tnooz Report, aimed at travel industry professionals worldwide who want to take what is valuable from the sharing economy and ignore the parts that aren’t relevant.
Everyone in travel needs to modify their businesses in light of the innovations and ancillary/adjacent services that the sharing economy has sparked. You don't need to start running a peer-to-peer marketplace to have a chance to profit from the adjacent opportunities.
We offer lots of practical examples and actionable advice to help you frame your thoughts.
Download the new Tnooz Report -- What the Sharing Economy’s Success Means for Your Travel Business -- for $25.
Find all of our Tnooz Reports, here.
NB: Sharing economy image via Ouishare.net/Flickr/Creative Commons