Various bits of research point to how consumers often have a poor experience when visiting hotel sites on a mobile, not least because the platforms have not been optimised for devices.
But with consumers increasingly using their mobile or tablets to access information or makes bookings on hotel sites, properties must wake up to what is needed to get produce a decent user experience.
For example, page load times can be reduced by a massive 90% simple cutting back on file sizes (hey, big pics not needed, so why bother) or adding a click-to-call button for the handset.
Here, in a pretty good infographic from Buuteeq, is a step-by-step checklist for hoteliers to consider when either implementing a mobile website for the first time or evaluating what to do with one which is not performing as well as expected.