Metasearch

PhocusWire's in-depth coverage of the metasearch sector, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Peter Jones ignores first rule of brand ambassadorship - stay on-message
News / Online
Peter Jones ignores first rule of brand ambassadorship - stay on-message
By Kevin May | November 27, 2009
Bosses at the UK's biggest travel metasearch engine TravelSupermarket will be left scratching their heads this week after learning that the frontman for its sister brand's TV campaign is a big and very... Read More
No Bing Travel-Farecast launch in Europe this year
News / Online
No Bing Travel-Farecast launch in Europe this year
By Kevin May | November 26, 2009
Disappointment for those eager to see the Farecast system on Bing Travel hit Europe and elsewhere with confirmation Microsoft will not be able to roll it out to territories outside of North America in... Read More
Hold on to your hats - Cheapflights developing metasearch engine
News / Online
Hold on to your hats - Cheapflights developing metasearch engine
By Kevin May | November 19, 2009
Cheapflights has stuck rigidly to its price comparison model for over a decade but it turns out that the UK-based firm, which has established successful websites in the US, Australia, Canada and... Read More
Long Tail Travel innovations at PhoCusWright 2009
News / Online
Long Tail Travel innovations at PhoCusWright 2009
By Stephen Joyce | November 17, 2009
It would seem that least a couple of the innovations in this year's list of thirty-four innovators presenting at PhoCusWright's second Travel Innovation Summit have some application to long tail travel... Read More
I Love TV Advertising troop expands, Skyscanner says Me Too
By Kevin May | November 10, 2009
Broadcast advertising might not be in the dire straits that the marketing press claim it is if this current trend continues after news that Skyscanner is the latest metasearch engine to launch a TV ad... Read More
Skyscanner says Hola and Hallo with hotel and car search expansion
News / Online
Skyscanner says Hola and Hallo with hotel and car search expansion
By Kevin May | November 6, 2009
More developments from the Skyscanner camp - following the BRIC launches earlier this week - with news that its new hotel and car rental search tools will be rolled out to other country sites including... Read More
Kayak liftoff: First traffic report from new TV ad campaign
By Dennis Schaal | November 5, 2009
Kayak launched its all-important TV ad campaign Sunday, Nov. 1, and Hitwise tells me that Kayak's traffic increased 3% in the first three days compared with the Sunday, Monday and Tuesday of the... Read More
BRIC by BRIC approach for Skyscanner as international push widens
News / Online
BRIC by BRIC approach for Skyscanner as international push widens
By Kevin May | November 2, 2009
Not content with letting Kayak take all the headlines for its new TV ad, UK-based engine Skyscanner has a rather more strategic announcement to make. The company has today launched domains across the... Read More
Those Kayak TV ads in full - might need a second viewing
By Kevin May | November 2, 2009
Metasearch engine Kayak clearly sees its new TV ads as a pretty big step for the company, as Tnooz outlined last week. So much so that CEO Steve Hafner felt sufficiently moved to comment on our original... Read More
Halloween Special: Time to be scared - Troogle by Google only a few clicks away
News / Online
Halloween Special: Time to be scared - Troogle by Google only a few clicks away
By Kevin May | October 30, 2009
Google has spent the best part of almost its entire existence denying the concept of Troogle - a travel vertical aggregating its existing and related content with organic search and metasearch. The... Read More
Travelzoo has high hopes for Fly.com and international expansion
News / Online
Travelzoo has high hopes for Fly.com and international expansion
By Dennis Schaal | October 30, 2009
Two key elements of Travelzoo's focus for 2010 are turning red ink into black in Europe, and increasing Fly.com's audience and revenue. Travelzoo makes money in North America, where it is working on... Read More
Sign of the Times for Kayak as it braces itself for branding WIN or marketing FAIL
News / Online
Sign of the Times for Kayak as it braces itself for branding WIN or marketing FAIL
By Kevin May | October 29, 2009
Word reaches us that Kayak's first ever national US television advertising campaign will air this weekend. The metasearch giant will simultaneously launch an outdoor schedule to feature in such exotic... Read More
Twitter, Google and Bing - The Perfect Storm of travel search
News / Online
Twitter, Google and Bing - The Perfect Storm of travel search
By Kevin May | October 22, 2009
Travel companies that dismissed micro-blogging service Twitter ("Why do I want to know if someone is eating a bagel or not?") may well be rethinking their strategy this morning. News initially from... Read More
Cheapflights tweaks search tools, adds calendar function
News / Online
Cheapflights tweaks search tools, adds calendar function
By Kevin May | October 9, 2009
Some brief news this week from price comparison site Cheapflights as it plays around with some of the functionality it introduced at its big relaunch in the summer of 2008. The redesign from August of... Read More
ITA Software powers air-shopping on Southwest Airlines website
News / Online
ITA Software powers air-shopping on Southwest Airlines website
By Dennis Schaal | October 8, 2009
This just in: ITA Software picked up another airline customer for its QPX airfare pricing and shopping system: Southwest Airlines. The press release hasn't dropped yet, but the functionality is now live... Read More
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