Not content with letting Kayak take all the headlines for its new TV ad, UK-based engine Skyscanner has a rather more strategic announcement to make.
The company has today launched domains across the BRICs - Brazil, Russia, India and China.
The suite of new launches follows a similar roll-out over the course of 2009 in Norway, South Korea and the US.
The BRIC launches sees Skyscanner now in 24 different countries and reinforces the argument by many that meta search is arguably the easiest online travel sector to scale in terms of geography.
Skyscanner's international growth plan is running rapidly ahead of others including Kayak, Cheapflights, Mobissimo and others.
Kayak is in ten countries, Mobissimo in nine, and Cheapflights in eight.