Marketing

News / Online

How to use social media monitoring for service and sales in travel

By Josiah Mackenzie | February 21, 2012

For me, stories are the best way to learn how new technology is relevant for my situation. I can learn from someone’s experiences by transferring their approach to the context of my business. Read More

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Google who? Expedia largest traffic source for Priceline

By Dennis Schaal | February 6, 2012

Break up Expedia -- it may wield too much power over Priceline's fate. Read More

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Secret Escapes kicks off multi million marketing push with February TV slot

By Linda Fox | February 5, 2012

Flash sale site Secret Escapes kicked off the first phase of its marketing campaign last night on Channel 4 with a slogan of the 'worst kept secret in luxury travel' Read More

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Royal Caribbean gives Times Square subway a makeover

By Dennis Schaal | February 3, 2012

Some would argue that a Royal Caribbean sailing can be transformative -- but there is no debating that the cruise line has transformed the 42nd Street subway shuttle in Manhattan into a ship-worthy... Read More

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Travel marketing firms merge to create MMGY Global, claim biggest in the world

By Kevin May | December 9, 2011

It's not just constant chatter around the industry about consolidation of suppliers and intermediaries - those spending the industry's marketing money are also joining forces. Read More

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Turbocharging the Expedia brand

By Dennis Schaal | October 26, 2011

Google News has an archive feature and a regular news search today for "online travel" retrieved a story headlined, "Microsoft to sell shares of online travel service." Read More

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Travel site Momondo in Russia -- it is a lifestyle thing

By Dennis Schaal | September 27, 2011

Denmark-based Momondo, a flight and hotel metasearch business, sees a lot of upside in Russia. Read More

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Gogo launches first national TV ads since rebranding [VIDEO]

By Dennis Schaal | September 22, 2011

Gogo introduced national TV ads, radio spots and an integrated marketing campaign -- its first TV campaign since rebranding the company. Read More

Will you fall for this Hotels.com mobile booking stunt? [VIDEO]

By Dennis Schaal | September 6, 2011

Hotel Tonight argues that it is the fastest hotel-booking app in the world, but Hotels.com has figuratively laid down a challenge. Read More

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Rough guide to marketing data feeds in travel

By Viewpoints | August 23, 2011

Travel companies face an increasingly complex digital market, as ecommerce continues to evolve at a rapid and exciting pace. Read More

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Ryanair seizes the moment after Gerard Depardieu toilet saga

By Kevin May | August 18, 2011

Never one to miss an opportunity to poke fun at rivals, Ryanair has given over a large part of its homepage to highlight an unfortunate incident involving film star Gerard Depardieu. Read More

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How hotels can use QR Codes for marketing and customer service

By Patrick Landman | August 16, 2011

QR Codes are starting to find themselves on billboards and print advertising, shops windows, restaurants and bar menus. Read More

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Airbnb reverts to membership marketing, but some questions over method

By Kevin May | August 9, 2011

Such is the buzz and controversy surrounding Airbnb at the moment that it only has scratch its backside and people are looking to either praise or criticise it. Read More

Hawaiian Airlines tries a mini flash mob, gets huge round of applause

By Kevin May | July 26, 2011

Everyone loves a flash mob, right? Or at least they did when 1,000 people turning up unexpectedly at an airport terminal to dance was still rather unusual. Read More