Marketing

HomeAway leverages WikiLeaks and social media to begin Super Bowl advertising hype

By Dennis Schaal | December 15, 2010

It's only week 15 in the NFL season, but HomeAway has already kicked off the hype, which will culminate in its second Super Bowl ad on Feb. 6. Read More

News / Online

Air New Zealand shows how to spruce up YouTube channel pages

By Kevin May | December 12, 2010

Air New Zealand was recently singled out by Google as one of very few travel brands to have made good use video via YouTube. Read More

News / Online

Word-of-mouth marketing affects travel B2C and B2B

By Timothy O'Neil-Dunne | December 9, 2010

The old adage of any PR is good PR doesn’t necessarily translate into value in the firehose data-based web economy. Read More

News / Online

How to get 100 travel agents embracing social media for 100 days

By Kevin May | December 8, 2010

Here is an intriguing idea from a US company to motivate travel agents around the world to start using social media channels and create their own blogs. Read More

Augmented reality to liven up poster ads, perfect for travel brands

By Kevin May | December 8, 2010

Switzerland-based software firm Kooaba has created a way of making street billboards more informative, using augmented reality to give the user reams of additional content. Read More

News / Online

Five big mistakes expert travel marketers make every day

By Viewpoints | December 8, 2010

Right now web businesses all across the globe are shovelling money into marketing programs that are massively underperforming, and chances are you’re one of them. Read More

News / Online

Old habits die hard as Simonseeks opts for TV advertising

By Kevin May | December 7, 2010

Interesting move for travel guide site Simonseeks as it looks to raise its profile with a hefty TV advertising campaign, launching in the UK over the Christmas break. Read More

News / Online

Untangling the complexities of search marketing in travel

By Viewpoints | November 18, 2010

With some of the worst of the recession looking to be behind us, perhaps the travel industry is benefitting from an increase in consumer confidence. Read More

ITA Software customer FareCompare addressing the issues

By Dennis Schaal | November 15, 2010

To hear Rick Seaney tell it, Google's pending buy of ITA Software -- and the uncertainty surrounding it -- is impacting a whole lot of the travel industry. Read More

Orbitz and Walgreens enter into marketing partnership

By Dennis Schaal | November 12, 2010

Orbitz Worldwide and Walgreens believe a new marketing partnership may be a shot in the arm for both companies. Read More