Marketing

News / Online

By Kevin May | October 12, 2010

Travel startups always have wonderfully optimistic ideas and aspirations – in fact, overwhelming positivity is practically omnipresent and often rather intoxicating. Read More

News / Online

LonelyPlanet takes on digital, mobile marketing for Florida CVB

By Dennis Schaal | October 8, 2010

Lonely Planet entered into a far-reaching marketing partnership with the Lee County Visitor & Convention Bureau, which represents Fort Myers and Sanibel beaches in southwest Florida. Read More

News / Online

Sale talk continues but Opodo hires new branding agency

By Kevin May | October 4, 2010

Speculation around a possible sale of Opodo by owner Amadeus has not put a halt to strategic decisions being made in-house with the appointment of a new digital marketing agency. Read More

Cebu Pacific Lady Gaga dancers: PR stunt or lucky viral?

By Kevin May | October 4, 2010

Almost five million views on YouTube in the space of four days is quite a feat for a supposedly home-made video of flight attendants on Cebu Pacific dancing while doing the safety demo. Read More

So yeah, Tnooz is one year old today

By Kevin May | September 24, 2010

Twelve months on... we are very proud. Thanks to our fantastic team of contributing Nodes, advertisers, commercial partners and, of course, the readers. Read More

Online players virtually absent from US travel promotion board

By Dennis Schaal | September 17, 2010

The U.S. Commerce Department made a few curious picks for the maiden board of the Corporation for Travel Promotion. Read More

News / Online

Case study: How display ad Remarketing works in travel

By PhocusWire | September 13, 2010

I’ve been working at the intersection of travel and online marketing for almost 15 years now and while many things have changed, one thing has not. Read More

Brokepacker covers one of the worst songs of all time

By Kevin May | September 10, 2010

Life as a startup means you can try anything - and often will do absolutely anything - to get attention, even if it means risking a well-heeled marketing pro recoiling in horror in years to come. Read More

A video you will never find on a cruise website

By Kevin May | September 7, 2010

Watch in amazement or, indeed, terror as this video clip captures the moment a cruise ship is hit by a series of heavy waves at sea. Read More

Hotels and the web: The Downfall version

By Kevin May | August 31, 2010

Downfall is an epic war movie filmed by director Oliver Hirschbiegel, depicting the final days of the Third Reich from within Adolf Hitler's bunker in Berlin. Read More

News / Online

Five reasons why holiday rentals are becoming mini-hotels

By Viewpoints | August 26, 2010

Due to the recent economic downfall guests are searching for alternative accommodation products for their leisure travel. Read More

News / Online

Study: How hotels use web marketing and social media

By Kevin May | August 18, 2010

Interesting analysis produced by the Hospitality Sales & Marketing Association International and marketing firm Vizergy into hotel digital marketing. Read More

News / Online

After the Gulf oil spill, Florida tourism should stop advertising and start communicating

By Troy Thompson | August 9, 2010

The BP oil spill brought an unyielding spotlight of media coverage to the sunshine state and its Gulf Coast neighbors. Now what? Read More

Forrester: 5 ways online travel marketers can engage social media Conversationalists

By Dennis Schaal | July 29, 2010

Online travel marketers need to start talking to the Conversationalists -- a subset of 53.8 million leisure travelers who are very vocal and influential on Twitter, Facebook and LinkedIn. Read More