Marketing

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British Airways climbs into peak storytelling mode, pulling heartstrings with latest video

By Nick Vivion | August 2, 2013

British Airways has released their latest video, Visit Mum, an emotionally resonant tale of a mother who misses her son. Read More

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Orbitz stamps virtual passports to promote European travel in latest marketing campaign

By Nick Vivion | August 1, 2013

Europe takes center stage in the latest Orbitz marketing campaign, featuring both an interactive contest and a significant advertising component promoting the continent. Read More

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Caught red-handed: Airbnb, TripVillas, and the curious case of a rogue spammer

By Sean O'Neil | July 30, 2013

A legitimate promo code to encourage homeowners to list their properties on Airbnb "escaped into the wild," -- where one individual used it to spam owners of vacation homes who had listed on... Read More

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Boeing pushes back on safety issues with live 787 Dreamliner Flight Tracker

By Nick Vivion | July 22, 2013

What to do after a series of globally publicized incidents involving the newly-minted flagship plane? A direct flight tracker that allows the curious from all over the world to see all currently... Read More

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The travel marketing funnel is broken

By Sean O'Neil | July 16, 2013

Brian Solis, an Altimeter Group analyst, says that marketing departments need to think more in an ellipsis model for planning their campaigns to reach socially connected consumers. Read More

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Sonic skyline of London spurs interest in new roaming WiFi provider

By Nick Vivion | July 12, 2013

A fun Friday promotion brings an iconic skyline into sonic focus, as European roaming WiFi provider Fogg translates London's skyline into a audio representation. Read More

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UPDATED: Intellectual property mayhem: the curious tale of two travelers, a quirky idea and a corporation

By Nick Vivion | June 25, 2013

The hashtag makeitright has been trending in recent days in the travel Twittersphere, as what appears to be a rather curious stand-off between a travel blogger and large company has unfolded. Read More

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Adara joins Facebook Exchange, deepens utility for travel brands

By Nick Vivion | June 24, 2013

Travel data provider Adara is deepening the utility of Facebook Exchange for travel brands by offering integrated re-targeting that allows travel brands to follow hot leads from around the Web onto... Read More

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Marriott steps (un)squarely into Starwood territory with rebrand and co-creation platform

By Nick Vivion | June 17, 2013

Marriott Hotels, with over 500 properties in nearly 60 countries, has unveiled a full-on rebrand and rethink of its positioning. Read More

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Trends in airport marketing show incredible value being unlocked in airports

By Nick Vivion | June 13, 2013

Singapore-based SimpliFlying has released their latest report, focused exclusively on eight current trends in airport marketing, which actually hold true for many travel businesses. Read More

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Asian budget airline Scoot misses the runway despite clever promotion

By Nick Vivion | June 6, 2013

The World's Longest Virtual flight, a one year anniversary promotion of Asia budget airline Scoot, fell flat after taking off without over 5,000 virtual passengers. Read More

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New ad alert: Google Ad Image Extensions

By Nick Vivion | May 24, 2013

In the endless battle for advertising dollars in search, Google has been rolling out new products that encourage more engagement with paid links over organic results. The most recent is Google Ad... Read More

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Collateral damage: Google cannibalizing its own PPC revenues?

By Nick Vivion | May 24, 2013

For the first time, there's ample empirical evidence that Google may actually be cannibalizing its PPC revenues in the travel vertical after entering the market with competing products. Read More

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Brand California: How to build a sustained, long-term perspective

By Nick Vivion | May 22, 2013

With a flat annual budget of only $50 million, how does Visit California consistently construct such a valuable destination brand? Read More

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Case study: Expedia's South America Week

By Nick Vivion | April 16, 2013

Online travel agencies are often at a crossroads as far as marketing - they can either spend truckloads of cash on search advertising ) supplement their ad budgets with more creative partnerships that... Read More

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