Marketing

News / Online

So just what does social influence mean in travel marketing?

By Nick Vivion | April 11, 2013

Targeting influencers in marketing is most definitely not new - from sending out samples to social butterflies to Tupperware parties to the much-hyped 'fam' trip for press to a particular destination,... Read More

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Hey travel brands, do you Squidoo? You should!

By Nick Vivion | March 29, 2013

Sure you know Facebook. And its photo sharing acquisition Instagram, then of course there is popular platform of Twitter, but do you Squidoo? Read More

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JetBlue cleverly jumps on the Google Glass bandwagon

By Sean O'Neil | March 4, 2013

US airline JetBlue has entered itself into Google's "If I had Glass" contest via a series of posts on Twitter and on Google+ that feature "concept versions" of what passengers might... Read More

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Social media demographics in 2012 [RESEARCH]

By Nick Vivion | February 26, 2013

After a spirited discussion about privacy and social media last week, curiosity led to some research on the demographics of social media users in 2012. Read More

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What Crossover Rewards means for the future of loyalty programs

By Nick Vivion | February 22, 2013

Delta and Starwood recently announced a watershed moment in the loyalty program space: a joint loyalty program that will provide perks across brands, aptly called Crossover Rewards. What does it mean... Read More

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Think you know video? Think again! [RESEARCH]

By Nick Vivion | February 19, 2013

Video is one of the most vital parts of any marketing strategy: sticky, engaging and malleable, the format is ideal for brand marketers looking to cultivate a loyal following and build a carefully... Read More

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Geo-targeted advertising poised for serious growth in coming years

By Nick Vivion | February 15, 2013

Travelers have been leading the mobile charge for some time now, toting tables and clutching phones on trips all over the world. With all of these connected travelers roaming localities around the... Read More

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Pinterest may be worth $2 billion, but travel brands struggle to keep pace

By Sean O'Neil | February 6, 2013

Despite lacking a marketing strategy, many travel brands are popular on the social scrapbooking site. Read More

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Digital IQ: Hotel brands doing it right and what it means for you

By Nick Vivion | February 4, 2013

The latest research on the hotel front offers a comprehensive look into the digital competence of 52 hotel brands, providing background and deeper insights into what makes a successful hotel brand in... Read More

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Emotional marketing in travel, continued: the WeHostels edition

By Nick Vivion | February 1, 2013

This must be the week of the emotional hook, as another campaign (see Expedia's Find Yours) hinges on the emotional impact of travel. In this case, the focus is on destinations to experience before... Read More

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Find Yours: Beyond selling vacations, Expedia pushes emotional connection to travel

By Nick Vivion | January 30, 2013

Travel has always been one of the most emotional products to sell - memories, smells, sounds, sights and experiences all combine to create an intricate tapestry that offers many approachable threads for... Read More

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How last minute is last minute? Very last minute, it turns out!

By Nick Vivion | January 28, 2013

Statistics proving the procrastinating proclivities of others are always extremely popular - especially for travel marketers looking to capitalize on the "always on" nature of the mobile device. Read More

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Walk on this: QR codes finally end up where they belong

By Nick Vivion | January 28, 2013

First, Taiwan brought together a massive amount of people to form a giant QR code. Now, Rio de Janeiro has employed artisans to create in-ground QR codes to promote the city. Read More

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Looking forward: Promoting tourism to areas impacted by Sandy

By Nick Vivion | January 28, 2013

Superstorm Sandy will most likely end up in the history books as one of the most costliest storm to date, with an estimated economic dent of $71 billion, eclipsed only by category 3 Hurricane Katrina's... Read More