Marketing

News / Online

Google is at a crossroads with its ambitions in travel

By PhocusWire | April 3, 2019

The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More

From Our Partners / Online

Why travelers expect brands to deliver an omnichannel experience from start to end?

By Íñigo Valenzuela - Smartvel | April 3, 2019

It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services. Read More

Opinion / Technology

How smaller travel brands can ride the personalization wave

By Matt Langie - Adara | April 2, 2019

Personalization is great for a global airline, or even a regional cruise line. For most smaller travel brands, even regular personalization can seem out of reach. Read More

Interview / Online

Q&A: Figuring out a role in a mega-funded world of ground transportation

By Kevin May | March 28, 2019

The focus tends to go to ground transportation brands that have raised multimillion (even billion level) dollar investment rounds, so how do smaller players compete? Read More

News / Online

Tim Berners-Lee laments state of the web but offers hope for travel brands

By Linda Fox | March 27, 2019

The iconic figure in the history of digital communications envisions a re-decentralized travel industry where consumer data is held on a Solid Pod. Read More

News / Distribution

Google pushes further into private accommodations, rolls out vacation rentals search worldwide

By Mitra Sorrells | March 26, 2019

Google is adding vacation rental listings from the likes of Expedia Group and TripAdvisor to its Hotel Search platform. Read More

News / Online

Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)

By Kevin May | March 14, 2019

The $10 billion-plus level of combined marketing between the pair masks a dramatic slowing down of activity compared to previous annual increases. Read More

News / Online

The push and pull of travel advertising

By Phocuswright Research | March 14, 2019

Products have their strengths, and travel brands need to diversify their ad channel mix to maintain a balance of brand awareness tactics, direct-response offerings and a foray into emerging technologies... Read More

News / Online

My Method... Booking.com's marketing director on its new brand advertising strategy

By Mitra Sorrells | March 14, 2019

Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign. Read More

News / Distribution

Awaze is the new name to take European Vacation Rentals group forward

By Linda Fox | March 8, 2019

The London-based company was originally formed last year when Wyndham Worldwide sold its European vacation rental business to Platinum Equity for $1.3 billion. Read More

TripAdvisor opens hotel Sponsored Placements

News / Online

TripAdvisor expands Sponsored Placements for hotels, adds new features

By Mitra Sorrells | March 5, 2019

TripAdvisor's Sponsored Placements for accommodations are now available to any property that provides rates and availability on the platform. Read More

News / Distribution

Booking Holdings breaks down private accommodation revenues for first time, now at 20% of total

By Mitra Sorrells | February 27, 2019

As part of its fourth quarter and full-year 2018 financial report, Booking Holdings is disclosing details on Booking.com's alternative accommodations business, which now accounts for 20% of the... Read More

News / Online

Booking.com highlights its breadth of accommodations in new U.S. ad campaign

By Mitra Sorrells | February 26, 2019

Booking.com is launching a new brand marketing campaign that encourages U.S. consumers to stop dreaming and start booking. Read More

News / Online

New service helps brands reach Chinese tourists traveling abroad through popular apps

By Mitra Sorrells | February 26, 2019

Online brand management platform Yext has added integrations with four Chinese apps to help brands reach Chinese tourists traveling abroad. Read More

Interview / Online

Sounding Off: Being able to shift ad budgets will please all in travel (except Google)

By PhocusWire | February 22, 2019

Travel brands will consider the rise of effective social media advertising as a welcome break from the stranglehold they often feel from the search engine giant. Read More

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