Marketing

News / Technology

TripAdvisor will offer Wi-Fi services to restaurants to help their marketing efforts

By Mitra Sorrells | August 20, 2019

TripAdvisor Wi-Fi Plus is a new option to enable restaurants to offer free Wi-Fi to their guests in return for sharing their email or social media credential. Read More

Opinion / Distribution

What’s next for Google’s expansion into vacation rentals?

By James Burrows - Rentals United | August 16, 2019

With Google entering the vacation rental market, what future developments could impact direct bookings, guest experience, customer ownership and the current ecosystem? Read More

Opinion / Online

How travel marketers can capture the "momentary market"

By Joel Davis - Mighty Social | August 13, 2019

It wasn’t that long ago that all marketing eyes were on hyper-personalization, yet we have already shifted to an era where each individual customer has their own reality and every moment represents an... Read More

News / Online

OYO adds free insurance for direct bookings in India

By Mitra Sorrells | August 13, 2019

OYO is now offering free insurance to guests that make a direct booking at one of its properties in India. Read More

News / Online

Travel agents give thumbs-up to hiding vanity Instagram likes

By Jamie Biesiada - Travel Weekly | August 12, 2019

Those subject to the test no longer see how many people have liked another person's post or how many have watched a video as they scroll through their Instagram feed. Read More

News / Online

Booking Holdings integrates brands, develops payment capabilities in quest for “connected trip”

By Mitra Sorrells | August 7, 2019

Booking Holdings reports positive financial results as it works toward what CEO Glenn Fogel called the "connected trip." Read More

News / Online

Cendyn adds revenue management tools with acquisition of Rainmaker

By Mitra Sorrells | August 1, 2019

Cendyn, a provider of CRM and sales platforms for the hospitality industry, has acquired the Rainmaker Group, a revenue and profit optimization platform for hotels, resorts and casinos. Read More

News / Distribution

Nor1 says new banner ads help hotels better compete with OTAs

By Mitra Sorrells | July 26, 2019

Nor1 says its new merchandising banners are drawing 25% conversion rates and helping hotels compete more effectively with OTAs. Read More

News / Online

Vrbo ticks revenue growth as Expedia Group gets brand "back on track"

By Jill Menze | July 25, 2019

For the quarter ending June 30, revenue for Vrbo was up 17% compared to the second quarter of 2018, while gross bookings were up 2% compared to the same period. Read More

News / Online

TripAdvisor launches sponsored content options for DMOs

By Mitra Sorrells | July 25, 2019

TripAdvisor has created new advertising options for DMOs within the destination-focused travel feed. Read More

News / Online

Booking.com relaxes keyword bidding clause with hotels

By Kevin May | July 22, 2019

Previously, hotels were restricted via their General Delivery Terms with the online travel agency on bidding on certain keywords, such as "booking.com" and other copyright terms on Google AdWords. Read More

From Our Partners / Technology

REPORT: Can AI help OTAs earn customer loyalty?

By Marisa Garcia | July 22, 2019

In this report, we’ll explore how using advanced technology and artificial intelligence can help OTAs and metasearch companies gain a competitive edge on bookings. Read More

Life House 100M real estate equity investment

News / Startups

Life House hotel chain and tech provider secures $100M investment

By Mitra Sorrells | July 12, 2019

Boston-based Blue Flag, an investment, real estate development and branding firm that has a collection of hotels in its portfolio, is behind the deal. Read More

News / Online

OYO rebrands recent buy @Leisure to OYO Vacation Homes

By Kevin May | July 9, 2019

Just two months after announcing its plan to buy @Leisure Group, OYO Rooms has closed the deal and renamed the company. Read More

Opinion / Online

Why travel marketers must be always on and multichannel

By Stephen Taylor - Sojern | July 4, 2019

To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences. Read More

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