Marketing

Interview / Distribution

Brand Business - Steven Taylor of Accor Hotels

By Linda Fox | November 7, 2019

The hotel giant's chief marketing officer discusses the major shifts in the marketing discipline, the Billboard Effect and learning from the famous Dove campaign. Read More

News / Distribution

Travel marketers seeing benefits of trip optimization but challenged by privacy laws

By Linda Fox | November 1, 2019

Travel marketers say they're upping their game when it comes to optimizing the customer journey across different channels. Read More

Interview / Technology

In the green room at Phocuswright with... Jeff Glueck

By PhocusWire | October 25, 2019

Jeff Glueck has been CEO of Foursquare since 2016, developing it into a leading location technology platform used by brands such as Uber, Snapchat, Samsung and Twitter. Read More

News / Distribution

Why Klook is using offline events to target Southeast Asia’s mobile-first travelers

By Mitra Sorrells | October 25, 2019

Klook is hosting offline travel festivals to attract new customers to its digital platform. Read More

tripadvisor sponsored placements direct booking

News / Online

TripAdvisor helps hoteliers boost direct bookings through new Sponsored Placements feature

By Jill Menze | October 23, 2019

TripAdvisor is introducing a direct-booking feature to its Sponsored Placements product for accommodation providers designed to help them boost revenue. Read More

News / Distribution

Southeast Asia, part 3: Homegrown travel brands know consumers best but struggle to educate market

By Jill Menze | October 21, 2019

For the third piece in our series on Southeast Asia, we look at the distribution landscape in the area and how both B2C and B2B local players are competing for their slice of the pie. Read More

News / Distribution

VIDEO: Emirates on priorities and challenges for an airline's digital strategy

By Linda Fox | October 8, 2019

During the World Aviation Festival 2019, PhocusWire interviewed Alex Knigge, Emirates SVP of marketing and brand, whose role is to focus on the customer experience. Read More

News / Online

OYO founder funnels $700M into new $1.5B round, valuing company at $10B

By Mitra Sorrells | October 7, 2019

India-based hospitality company OYO Hotels & Homes will use its latest funding round – a $1.5 billion Series F – to expand its vacation rentals business in Europe and to grow its overall presence in the... Read More

From Our Partners / Online

REPORT: Building lifetime value in travel through travel recommendations

By Marisa Garcia - PhocusWire | October 3, 2019

We explore the power of personal recommendations in the travel sector, as well as the best way to convert travelers to brand advocates and how to best use tools like NPS to drive new customer... Read More

my method expedia media solutions toronto

News / Online

My Method... How data and personalization drove stopover visitors to Toronto

By Raina Williams - Expedia Group Media Solutions | September 30, 2019

Tourism Toronto, Expedia Group Media Solutions and Air Canada shared a goal of engaging and inspiring travelers, while also driving tourism for Toronto. Read More

News / Online

Destination marketing, part 4: How emerging destinations balance marketing and management

By Mitra Sorrells | September 30, 2019

For our final article in our destination marketing theme month, we look at how two emerging destinations are balancing marketing and management. Read More

Opinion / Technology

What a trip: How DMOs can leverage the power of AI

By Amrita Gurney - CrowdRiff | September 30, 2019

Artificial intelligence can help destination marketers deliver a more personalized experience to visitors. Read More

News / Technology

Can DMOs do better than Google in the trip inspiration stage?

By Linda Fox | September 24, 2019

Tourism professionals see a future role in providing inspirational content in the trip planning stages and think Google will find it hard to do given the local flavor required. Read More

News / Online

Sojern launches co-op marketing program for DMOs and local businesses

By Mitra Sorrells | September 19, 2019

Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More

News / Online

VIDEO: Air New Zealand on using a destination to ride the marketing wave

By Kevin May | September 19, 2019

The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More

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