Marketing

Opinion / Distribution

How independent hotels can win direct bookings

By Max Starkov - NextGuest Digital | July 3, 2019

Here are the action steps independent hoteliers must undertake in order to win the direct booking of travel consumers... Read More

Opinion / Online

How Instagram breathed new life into destination marketing

By Richard Black - Sojern | June 21, 2019

A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers. Read More

News / Online

WEBINAR REPLAY! How hoteliers can succeed with the Google Ads Migration

By PhocusWire | June 20, 2019

To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Read More

News / Technology

Cendyn eyes growth and acquisitions, transitions leadership with Accel-KKR investment

By Mitra Sorrells | June 20, 2019

The hospitality tech supplier is making plans to grow on the heels of an equity investment from Accel-KKR and under the leadership of new president Tim Sullivan. Read More

News / Online

GuestReady eyes future acquisitions with new $6M Series A funding

By Mitra Sorrells | June 18, 2019

GuestReady is planning future expansion boosted by a new investment of $6 million. Read More

From Our Partners / Online

REPORT: Measuring true impact in digital advertising

By PhocusWire | June 17, 2019

Travel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not. Read More

Opinion / Online

What happens to rate parity when Airbnb is an online travel agency?

By Gino Engels - OTA Insight | June 11, 2019

As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world. Read More

News / Online

Travel payments, part 2: Balancing friction and risk in fighting fraud

By Mitra Sorrells | June 10, 2019

For part two in our series on travel payments, we explore issues related to fraud and how machine learning can help to solve them. Read More

News / Online

VIDEO: Touring Bird on its vital first year in activities (and for Google)

By Kevin May | June 3, 2019

In the space of just 12 months, Touring Bird has become an obvious part of the conversation in tours and activities. Read More

Facebook executive interview Phocuswright Europe 2019

News / Online

VIDEO: Facebook on inspiring travelers and connecting them to relevant brands

By Mitra Sorrells | May 31, 2019

Facebook’s head of global travel strategy Nikhilesh Ponde shared some of the company's plans for future growth in travel during an interview at Phocuswright Europe. Read More

News / Online

What to know about Gen Alpha, the new generation influencing travel decisions

By Jill Menze | May 30, 2019

Generation Alpha - defined as those born after 2010 - plays an active role in family travel inspiration and planning, new research from Expedia Group Media Solutions shows. Read More

Interview / Online

VIDEO: MediaAlpha - Launch pitch runner-up at Phocuswright Europe 2019

By PhocusWire | May 29, 2019

Exposing the muddy world of the dominant opaque travel comparison ad networks and introducing a new - completely transparent - way to buy and sell these high-performance, high-intent ad placements. Read More

News / Distribution

Ctrip sales jump 21% in Q1 to more than $1B

By Mitra Sorrells | May 23, 2019

The online travel agency giant's results are fueled by strong performance in both accommodation and transportation ticketing and growing international business. Read More

Interview / Startups

STARTUP STAGE: Frontdesk manages short-term rentals in urban apartment communities

By Mitra Sorrells | May 14, 2019

Founded in 2017, Frontdesk develops and manages short-term rental suites around the United States for both business and leisure guests. Read More

News / Online

Latin America, part 2: Investors take notice as travel startup activity picks up

By Mitra Sorrells | May 13, 2019

For part two in our series on Latin America, we talk to one of the region's prominent accelerator programs and two entrepreneurs for their takes on the startup ecosystem. Read More

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