Marketing

News / Online

Sojern launches co-op marketing program for DMOs and local businesses

By Mitra Sorrells | September 19, 2019

Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More

News / Online

VIDEO: Air New Zealand on using a destination to ride the marketing wave

By Kevin May | September 19, 2019

The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More

Opinion / Online

What’s good for millennial travelers is good for all generations

By Matt Walker - LikeWhere | September 18, 2019

The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts. Read More

News / Online

Q&A: Doug Lansky on "unbalanced" tourism and tech's role in destination management

By Mitra Sorrells | September 17, 2019

Author and speaker Doug Lansky says a digital infrastructure will enable destinations to manage visitor volume and timing. Read More

News / Online

My Method... How Visit Savannah reached the right travelers - and profited

By David Chastain - Conversant | September 16, 2019

With tourism budgets getting tighter, it’s more important than ever to understand the impact of every marketing dollar. Read More

News / Technology

Destination marketing, part 2: Opportunities in search and social

By Mitra Sorrells | September 16, 2019

Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More

Interview / Online

Sounding Off: Don't forget that travelers still make choices in-destination

By PhocusWire | September 13, 2019

Search marketing, YouTube video content, broadcast radio and television ads, billboards, printed media, etc - all there to take and accommodate travelers. But there's a lot of marketing activity... Read More

News / Technology

WEBINAR REPLAY! Budgeting for the future of hospitality

By PhocusWire | September 11, 2019

In this webinar produced by Amadeus and PhocusWire, you’ll hear exclusive data to help prepare you for 2020. Read More

Opinion / Online

Rethinking the (broken) travel marketing funnel

By Bill Chase - Koddi | September 11, 2019

As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge - but only if they move quickly to rebalance their budgets... Read More

News / Online

Destination marketing, part 1: The evolving - and expanding - role of DMOs

By Mitra Sorrells | September 9, 2019

We begin our month-long look at destination marketing with analysis of how the role of DMOs has grown over the years. Read More

Interview / Online

Sounding Off: Travel marketers have their work cut out for them - for good reason

By PhocusWire | September 6, 2019

Is taking an ethical approach in marketing enough? Or are consumers so jaded by any brand promoting any product that how that product is advertised doesn’t matter? Read More

Opinion / Online

Return on Ethics - abandoning high‐pressure sales tactics can make travel marketing better

By Parry Malm - Phrasee | September 2, 2019

Natural anxieties about travel make consumers particularly susceptible to pressure tactics, with the invisible hand of the market pushing the envelope (perhaps a little further than it should have). Read More

Opinion / Technology

Are you really doing data-driven marketing or do you just think you are?

By Volkan Çağsal - Adphorus | August 28, 2019

By definition, data-driven marketing is the strategy of gathering and analyzing audience insights for optimal and targeted media buying and creative messaging. Read More

News / Online

Zhiketong raises $42.5M to develop WeChat-led hotel marketing tool

By Kevin May | August 27, 2019

The service is designed entirely around using the WeChat social media platform for brands. The latest round brings its total raised to date in the region of $53 million. Read More

News / Online

My Method... How Google's tailored ads helped Eurostar reach potential customers

By Becky Power - Google | August 23, 2019

PhocusWire asked Becky Power, sector director for travel at Google, to talk through how the search giant helped Eurostar deliver relevant ads to customers in direct response to search queries. Read More

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