Marketing

Opinion / Online

The coronavirus effect: How travel brands should adjust ad spend

By Koddi | March 18, 2020

Here are insights and recommendations as to how travel brands should be thinking about their spending patterns in light of the ever-evolving coronavirus situation. Read More

Opinion / Technology

Will the coronavirus outbreak force hotels to adapt to new technologies quicker?

By Gregor Amon - Hotel Data Cloud | March 13, 2020

When it comes to hotels, you can bet that hotel owners and managers are reeling, trying to come up with a plan to address coronavirus, but more importantly, to have strategies to recoup their losses... Read More

News / Online

Digital marketing in the age of coronavirus - what travel brands need to know

By Mitra Sorrells | March 12, 2020

The rapidly changing impacts of the COVID-19 coronavirus require digital travel marketers to evaluate and update their strategies. Read More

News / Online

My Method... How Visit Santa Barbara changed the DMO influencer game

By Alex Goodwin - Sparkloft Media | March 10, 2020

For Visit Santa Barbara, Sparkloft Media was able to secure strong influencer partners and social representation - without the time-consuming, costly efforts of proactively searching for appropriate... Read More

News / Startups

Perseverance, prudence - and slight pivots - are key to travel startup success during coronavirus

By Mitra Sorrells | March 9, 2020

Investors from Plug and Play and HV Holtzbrinck Ventures and the founder of startup Stride Travel weigh in on the short- and long-term impacts of the COVID-19 coronavirus on innovation in travel. Read More

News / Online

Expedia Group, Booking Holdings spent more than $11B on marketing (mostly to Google) in 2019

By Steven Lerner | March 6, 2020

One company grew its marketing spend in 2019 and the other company essentially remained flat. Read More

Opinion / Distribution

As travel giants circle, understanding the economics in tours and activities is vital

By Olan O'Sullivan - TrekkSoft | March 3, 2020

In the past 24 months, the tours and activities sector has moved from, to borrow a Cinderella analogy, the cinders to the palace, where its untapped potential has moved into the sights of major travel... Read More

Opinion / Distribution

COVID-19 and the global hotel industry: A roadmap to recovery, part 1

By Yuki Hu, Eva Liu & George Yu - IDeaS | March 2, 2020

Amid the COVID-19 coronavirus outbreak, here are actionable steps for hotels to take now to proactively begin the road to recovery: Read More

From Our Partners / Online

Connect with Gen Z travelers in a disruptive world

By Facebook Business | February 28, 2020

Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More

Opinion / Online

A realist’s take on travel advertising in 2020

By Nicholas Ward - Koddi | February 26, 2020

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More

Interview / Startups

STARTUP STAGE: Wildebeest helps global travel and tourism brands grow organically

By Steven Lerner | February 25, 2020

Wildebeest is an agency that helps travel technology startups, tour operators and tourism boards develop marketing strategies. Read More

News / Online

The new guest-centric look of loyalty for hotels

By Mitra Sorrells | February 24, 2020

Hospitality companies both large and small are revamping their loyalty programs to focus on serving the needs of their guests. Read More

News / Technology

As short-term rental industry grows, so does use of management tech

By Mitra Sorrells | February 20, 2020

A survey by Rentals United finds short-term rental property managers are increasingly using technology. Read More

From Our Partners / Online

Stand out with creative to win with today’s travel consumers

By Facebook Business | February 18, 2020

As machine learning becomes increasingly sophisticated at finding relevant travelers throughout the journey, it’s now more important than ever for advertisers to invest in creative that captures... Read More

Opinion / Distribution

What are the building blocks of direct sales for hotels?

By Pablo Delgado - Mirai | February 11, 2020

Every single hotel, without any exception, whether large or small, independent or part of a hotel chain, with a good or bad reputation, in the centre or in the suburbs, has significant potential to... Read More

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