Marketing

Interview / Online

In The Big Chair - Craig Brennan of Switchfly

By Mitra Sorrells | February 5, 2020

The Switchfly boss talks with PhocusWire about how loyalty has changed over the past decade, what younger generations want and more. Read More

News / Online

How a hotel chain is reinventing loyalty with at-home perks

By Mitra Sorrells | February 3, 2020

Nordic Choice Hotels has created a new option for its loyalty members that allows them to have in-home cleaning services with hotel products such as sheets, towels and toiletries. Read More

Opinion / Online

As web cookies fade, travel brands must create a robust identity strategy

By Charles Mi - Adara | January 31, 2020

Recent announcements and others expected in the coming months could diminish cookie volume online - so travel brands need to evaluate new methodologies for personalization and consumer insights. Read More

News / Online

What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach

By Jill Menze | January 24, 2020

Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More

News / Online

Tripadvisor begins brand transformation with new course for Viator, executive shakeup

By Mitra Sorrells | January 23, 2020

Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving... Read More

Opinion / Online

Why the short-term rental industry needs to pay attention to niche sites

By James Burrows - Rentals United | January 14, 2020

For the short-term rental industry to reach new customers, get new business and elevate revenue, niche sites are worth taking seriously. Read More

beautiful destinations sustainable travel

News / Online

Where does social media and sustainability collide?

By Marissa Trew - WiT | January 10, 2020

At the VidCon Asia Summit, Jeremy Jauncey, CEO and founder of Beautiful Destinations, spoke about the pressure tourism organizations are under to embrace digital, the role of social media content... Read More

News / Technology

VIDEO: Why the travel industry needs tech-forward sustainability solutions

By Jill Menze | January 3, 2020

As part of our theme month on sustainability, Chris Adams of Miles Partnership and Michael Becker of Geosure joined us in the PhocusWire Studio to discuss the topic. Read More

News / Distribution

VIDEO: OYO on plans to become global leader in vacation rentals in 2020

By Mitra Sorrells | December 18, 2019

OYO Vacation Homes CEO Tobias Wann discusses the company's rapid growth and global ambitions. Read More

News / Online

VIDEO: Booking Holdings' Glenn Fogel on being a different brand and concerns over capital

By Kevin May | December 17, 2019

In an interview in the PhocusWire Studio, Fogel discusses the "connected trip" strategy, the influx of bad investment capital and sustainability. Read More

From Our Partners / Technology

Predictions for the next decade of travel

By Jim Pratt - WEX | December 17, 2019

WEX senior vice president Jim Pratt predicts rapid innovation will reshape the travel industry in the coming decade. Read More

News / Online

VIDEO: Amazon may inspire a new world for travel sales

By Kevin May | December 16, 2019

Intent's Richard Harris explains the options ahead and the problems brands, intermediaries and the platforms might face in a new ecosystem for securing travel sales Read More

News / Online

Six ways travel marketing will advance in 2020

By Lauren DeMetro - Partnerize | December 16, 2019

Travel brands will lead the way in marketing innovation in 2020, says Partnerize customer success director Lauren DeMetro. Read More

News / Online

WEBINAR REPLAY! The traveler purchasing behaviors you need to know in 2020

By PhocusWire | December 12, 2019

How are travelers actually being inspired by and booking travel? And do they truly want a personalized experience? Read More

News / Online

VIDEO: What will the travel purchase funnel look like in the future?

By Mitra Sorrells | December 12, 2019

Executives from Skyscanner, HotelTonight, TripTuner and Fareportal discuss the future of the funnel in travel at The Phocuswright Conference. Read More

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