Marketing

citizenm-corporate-subscription
News / Online
CitizenM targets remote workers with new corporate subscription plan
By Mitra Sorrells | September 23, 2020
Amsterdam-based CitizenM's monthly flat-rate plan provides three nights of stays, three hours of meeting room use and unlimited use of lobby co-working space. Read More
Airbnb courts digital nomads as it continues push for long-term stays
News / Online
Airbnb courts digital nomads as it continues push for long-term stays
By Jill Menze | September 21, 2020
Airbnb says the home-share company is seeing an increase in digital nomads booking long-term stays as well as in hosts offering those types of stays. Read More
Airbnb will get to its long-awaited IPO with a spring in its step
Opinion / Online
Airbnb will get to its long-awaited IPO with a spring in its step
By Steven Jankowski - AllTheRooms | September 17, 2020
Higher volumes of short-term rental bookings have allowed Airbnb to get its IPO plans back on track. Read More
How attractions can use AI to boost local tourism
Opinion / Technology
How attractions can use AI to boost local tourism
By Don White - Satisfi Labs | September 4, 2020
Here's how three areas of the local tourism experience will be impacted by technology optimized for the COVID-19 world. Read More
VIDEO: New Reality With... Lola Åkerström of Geotraveler Media
News / Technology
VIDEO: New Reality With... Lola Åkerström of Geotraveler Media
By PhocusWire | September 2, 2020
The next guest on the New Reality With... series is Lola Åkerström, founder at Geotraveler Media and an award-winning travel photographer and writer. Read More
phocuswright-europe-kei-shibata
Interview / Online
Phocuswright Europe 2020 preview: Out of Office with… Kei Shibata
By PhocusWire | September 2, 2020
In a series of interviews with executives participating in the online event in September, PhocusWire finds out what they have learned from the COVID-19 crisis. Read More
Can travel become less dependent on Google in a post-pandemic world?
Opinion / Online
Can travel become less dependent on Google in a post-pandemic world?
By Mario Gavira | September 1, 2020
Travel marketers may want to use this time to reinvent their strategies to avoid falling once again under the iron grip of Google.  Read More
Pricing principles to help hotels maximize revenue during COVID-19
Opinion / Distribution
Pricing principles to help hotels maximize revenue during COVID-19
By Vikram Singh | August 31, 2020
Hotels need a "back-to-basics" approach to pricing management, with a focus on facts not feelings. Read More
travel-marketing-covid
News / Online
With budgets slashed, travel marketers use media mindset to drive engagement
By Mitra Sorrells | August 26, 2020
Travel brands are creating more content to drive both direct and organic traffic. Read More
reddoorz-wit-covid-recovery
News / Online
RedDoorz CEO chases profitability, sees opportunities for travel companies to IPO
By Yeoh Siew Hoon - WebInTravel | August 25, 2020
As Airbnb prepares for its much-anticipated IPO, RedDoorz co-founder and CEO Amit Saberwal predicts there will be more strong companies that emerge out of COVID and want to go public. Read More
Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues
Interview / Online
Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues
By PhocusWire | August 21, 2020
Another week, another round of issues surrounding Google and its role in the world of travel advertising. Read More
VIDEO: New Reality With... Nancy Rademaker of Nexxworks
News / Technology
VIDEO: New Reality With... Nancy Rademaker of Nexxworks
By PhocusWire | August 21, 2020
The next guest on the New Reality With... series is Nancy Rademaker, partner at Nexxworks, one of Europe's leading consultancies looking at digital transformation and business strategy. Read More
startup-stage-zonder
Interview / Startups
STARTUP STAGE: Zonder creates a shareable, gamified digital journal of a user’s travels
By Mitra Sorrells | August 21, 2020
Zonder is an app that automatically logs places users visit and things that they do, with a gamification aspect that creates incentives for users to do more exploration.  Read More
Does your hotel need a commercial strategist?
Opinion / Online
Does your hotel need a commercial strategist?
By Sharad Kapur | August 20, 2020
Here's why hotels should consider a "commercial strategist" role as the lead-in position for all commercial operations. Read More
google-freezes-accounts-covid
News / Online
Google plays hardball with pandemic-affected travel site, freezes its ad account
By Mitra Sorrells | August 19, 2020
According to a travel executive, Google froze his company's advertising accounts when it was unable to pay its Q1 invoices on time. Read More
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