Marketing

News / Technology

New app automates hotel hygiene assessment and marketing

By Mitra Sorrells | July 14, 2020

Hotel technology company GIATA is offering its clients an app-based hygiene assessment based on global standards. Read More

News / Online

Booking.com wins brand name trademark case

By Kevin May | July 1, 2020

The travel giant had been refused a trademark of its flagship brand by the U.S. Patent and Trademark Office, which claimed the term was "generic for the services at issue and is therefore... Read More

Opinion / Online

Amid COVID-19, travel brands must ask: How will people get there?

By Rod Bishop - Jayride Group | July 1, 2020

Jayride Group co-founder Rod Bishop says travel companies should not overlook the importance of providing safe, secure ground transportation for customers. Read More

News / Online

RedAwning sells Blizzard marketing and web services unit to Beyond Pricing

By Kevin May | June 29, 2020

Blizzard is a specialist in web hosting, website design, paid search and email marketing for vacation rental companies. It will retain the brand name it has operated under for 23 years. Read More

News / Technology

SevenRooms raises $50M to expand its hotel guest experience platform

By Mitra Sorrells | June 25, 2020

SevenRooms has raised a $50 million Series B round with Providence Strategic Growth. Read More

News / Online

Tripadvisor adds new COVID-response filters, prompts travelers to share safety details in reviews

By Mitra Sorrells | June 24, 2020

Tripadvisor is launching a new suite of “Travel Safe” tools to help consumers find, filter for and validate health and safety information. Read More

Opinion / Online

For travel, Google’s ad credit program is a joke

By Douglas Quinby - Arival | June 23, 2020

The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny. Read More

News / Online

When it comes to planning trips, Black consumers feel “shut out” of the travel market

By Jill Menze | June 22, 2020

For years, Black travelers have been voicing concern about the challenges they face planning and going on trips. Is the industry ready to listen? Read More

News / Distribution

eDreams adds hotels to Amazon-style subscription service

By Linda Fox | June 19, 2020

The Spain-based online travel brand is now three years into its Prime membership service, with other companies also exploring the subscription model to inspire customers to travel. Read More

Opinion / Online

What an antitrust case against Google could mean for travel

By Mario Gavira | June 19, 2020

Evidence suggests the U.S. Department of Justice will soon file an antitrust lawsuit against Google that will most likely target the ad technology used to buy, sell and serve online and mobile display... Read More

News / Online

MMGY partners with Expedia, Sojern, ADARA to inspire post-COVID-19 trips

By Mitra Sorrells | June 19, 2020

The travel marketing agencies have created a campaign to boost recovery in several U.S. destinations. Read More

News / Distribution

Black Travel Alliance urges travel companies to address Black representation in the industry

By Linda Fox | June 17, 2020

The group of Black travel content creators is asking the travel industry to publicize metrics on Black representation. Read More

News / Online

How travel brands can capture - and welcome - the LGBTQ family market

By Jill Menze | June 17, 2020

Brands such as Booking.com are investing in training to make the travel industry more inclusive to LGBTQ family travelers. Read More

News / Startups

With trade shows cancelled, travel tech startup takes its show on the road - literally

By Mitra Sorrells | June 16, 2020

With all industry trade shows cancelled, the founder of travel tech startup Entrada Insights is embarking on a cross-country road trip to meet potential clients. Read More

News / Online

Travel brands encouraged to speak out, take action on racial diversity

By Jill Menze | June 15, 2020

Panelists at a BAME Women in Travel event say travel brands need to take stock of their internal and external efforts around diversity and inclusion. Read More

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