Marketing

Opinion / Online

Why hotel marketing strategies should include LGBTQIA travelers

By Expedia Group | August 18, 2020

As destinations reopen, industry experts expect to see the LGBTQIA community be among the first to hit the road. Here’s how to market to this key demographic. Read More

News / Online

VIDEO: New Reality With... Richard Harris of Intent

By PhocusWire | August 14, 2020

The next guest on the New Reality With... series is Richard Harris, CEO of Intent, a customer intelligence platform serving the travel industry. Read More

Opinion / Online

Virtual connections: Building relationships with travelers to generate future demand

By Chris Blaine - Sojern | August 6, 2020

In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More

News / Distribution

REPORT: Global air trends - July 2020

By PhocusWire | August 3, 2020

Data and analysis in this report from Phocuswright and 3Victors covers airline seat capacity and search traffic trends for key markets globally. Read More

Interview / Startups

STARTUP STAGE: GettinLocal offers mobile marketing for businesses targeting tourists

By Mitra Sorrells | August 3, 2020

GettinLocal is an app to help consumers discover places to stay and eat and things to do in a specific location. Read More

News / Online

Abysmal April pulls Expedia Group down to record lows in second quarter

By Mitra Sorrells | July 30, 2020

Expedia Group saw an uptick in business in May and June and now a leveling off in July. Read More

News / Online

Trivago revenues wiped out as pandemic shut down travel in second quarter

By Kevin May | July 29, 2020

Revenue coming into hotel search service Trivago was almost obliterated between April and June, with the brand bracing for a 93% collapse from the same period 12 months prior. Read More

News / Technology

India’s SpiceJet airline takes over team and technology of Ixigo’s Travenues subsidiary

By Mitra Sorrells | July 22, 2020

Ixigo launched Travenues in early 2019 to develop e-commerce solutions for airlines. Read More

News / Distribution

Booking.com creates rebooking incentive with money back for travelers, waived commission for suppliers

By Mitra Sorrells | July 20, 2020

Booking.com’s new travel incentive gives customers a 15% reward if they rebook stays they had canceled. Read More

News / Online

VIDEO: New Reality With... Peter Kern of Expedia Group

By PhocusWire | July 17, 2020

The next guest on the New Reality With... series is Peter Kern, CEO and vice chairman at Expedia Group, one of the world's largest online travel companies. Read More

News / Online

Tripadvisor sells SmarterTravel Media portfolio to Hopjump

By Mitra Sorrells | July 17, 2020

Tripadvisor will retain ownership of the Jetsetter brand while the remaining brands in the SmarterTravel Media portfolio now belong to Hopjump. Read More

News / Online

Beyond “vanity metrics”: Why travel marketers need to diversify influencer campaigns

By Jill Menze | July 16, 2020

Diversity in travel influencer marketing has been a problem since the beginning. Here's how brands can fix it. Read More

Opinion / Distribution

Looking to Las Vegas: Why hotels should think like tech companies to survive

By Carlisle Connally - Koddi | July 14, 2020

Like many others in the hospitality industry, Las Vegas hotel properties will need to operate more like tech companies and less like real estate holding companies if they’re going to weather the storm... Read More

News / Technology

New app automates hotel hygiene assessment and marketing

By Mitra Sorrells | July 14, 2020

Hotel technology company GIATA is offering its clients an app-based hygiene assessment based on global standards. Read More

News / Online

Booking.com wins brand name trademark case

By Kevin May | July 1, 2020

The travel giant had been refused a trademark of its flagship brand by the U.S. Patent and Trademark Office, which claimed the term was "generic for the services at issue and is therefore... Read More

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