Marketing

News / Technology

Phocuswright analysts share their predictions for 2026

By Morgan Hines | January 6, 2026

Phocuswright analysts have their eyes on agentic AI, biometrics and personalization. Read More

News / Technology

Travel industry leaders' 2026 predictions

By Morgan Hines | January 5, 2026

PhocusWire asked industry stakeholders from Priceline, HolidayPirates, Cloudbeds and more about what 2026 will look like in travel. Read More

Opinion / Technology

The rise of GEO: Why hotel marketers need to think beyond SEO

By Eric Ettlin - Aimbridge Hospitality | December 31, 2025

Second Wave VP of marketing Eric Ettlin discusses the need for hotel marketers to adopt GEO alongside traditional SEO. Read More

News / Online

PhocusWire’s most memorable interviews of 2025

By PhocusWire | December 30, 2025

The PhocusWire team curated a list of 10 insightful interviews this year, focusing on news value and relevance to 2025's top themes. Read More

Opinion / Technology

Shorter booking windows require smarter marketing: How AI can transform travel campaigns

By Ryan Fitzgerald - Net Conversion | December 29, 2025

As consumer booking behavior shifts, Net Conversion CEO and co-founder Ryan Fitzgerald discusses the need for travel marketers to adjust. Read More

News / Online

Playing favorites: The makings of a go-to travel brand

By Phocuswright Research | December 24, 2025

Across airlines, hotels and online travel agencies, value for the money is the dominant factor in brand preference. Read More

News / Online

The top 10 news stories on PhocusWire in 2025

By PhocusWire | December 23, 2025

Revisit the 10 most-read news stories on PhocusWire this year, covering loyalty, AI and more. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Travelport, Clear, United Airlines and more...

By PhocusWire | December 19, 2025

Here's our roundup of the people, product and partner news from the global travel industry this week. Read More

From Our Partners / Online

Why personalization in travel is still so hard and where progress is finally happening

By PhocusWire | December 18, 2025

Panelists from American Airlines, Allianz Partners and Sutherland discuss real-world barriers to personalization, from fragmented data and legacy systems to consumer trust, regulatory constraints and... Read More

News / Online

Agentic AI, NDC and shifting priorities: PhocusWire’s top opinion stories of 2025

By PhocusWire | December 18, 2025

We rounded up the top 10 performing op-eds on PhocusWire for 2025. Read More

News / Technology

DMOs on AI implementation, challenges and education

By Morgan Hines | December 17, 2025

DMOs are using AI to increase efficiency, and education has been essential for implementation. Read More

News / Online

Travel's movers, shakers and newsmakers in 2025

By PhocusWire | December 17, 2025

PhocusWire names its 2025 newsmakers, spotlighting the companies and individuals behind the most significant moves. Read More

News / Online

Why travelers are 'defecting' from a preferred airline, hotel or OTA

By Phocuswright Research | December 16, 2025

Wanting to try something new is a top justification for using non-go-to brands within the last year across a variety of travel verticals according to Phocuswright Research. Read More