Marketing

News / Online

VIDEO: How to acquire customers through paid social media campaigns

By PhocusWire | May 11, 2021

PhocusWire spoke to Makoto Rheault-Kihara, Hopper's head of acquisition, about the valuable user insight it gleans from its paid social campaigns Read More

News / Online

Trip.com Group creates new marketing hub for suppliers

By Mitra Sorrells | May 11, 2021

The "Star Hub" gives suppliers their own channel in Trip.com Group's mobile app where they can share products and promotions. Read More

Opinion / Online

What is the early impact of Google's free booking links for hotels?

By Fran Diéguez - Mirai | May 10, 2021

Eight weeks after Google's big move in hotel advertising, the dust has settled and we are finally able to evaluate performance based on a variable previously unavailable: data. Read More

News / Online

Airbnb expands remote work partner program

By Mitra Sorrells | May 7, 2021

Airbnb is providing gifts cards for remote workers to stay in one of their properties in communities that are trying to entice them to relocate. Read More

News / Online

Expedia Group bets on brand marketing as it prepares for travel rebound

By Jill Menze | May 6, 2021

In its Q1 2021 earnings call, Expedia Group said it's focusing on brand marketing to differentiate its offerings and capitalize on returning travel demand. Read More

News / Online

Tripadvisor reports rising demand in Q1, progress on Plus subscription product

By Mitra Sorrells | May 6, 2021

Tripadvisor says the Plus subscription product will roll out fully in the U.S. in the next few months, and it's developing more partnerships to provide offers to subscribers. Read More

Opinion / Online

How tours and activities businesses can benefit from the COVID crash

By Yiannis Maglaras - Ticknovate | May 4, 2021

What we’ve learned from past crises is that businesses adapt, and often the successful ones create a new blueprint of doing things. Read More

News / Online

Trivago sees referral revenue jump more than 60% in March

By Mitra Sorrells | May 3, 2021

Trivago's total revenue in the first quarter of this year was €38.2 million – a 73% drop compared to the first quarter of 2020. Read More

Opinion / Online

Marketing tactics to think about as travel attempts to recover

By Gilad Barash - Dstillery | April 30, 2021

It's likely that the travel audiences from a year ago no longer apply so travel marketers need to find the signals consumers are putting out. Read More

Opinion / Online

Airbnb's brand vs. Booking.com's performance marketing – is there a playbook for recovery?

By Mario Gavira | April 26, 2021

Channels where marketing dollars are being spent is only part of the equation. How your brand stands out from the pack and connects with customers is equally, if not more, important. Read More

News / Distribution

How the pandemic is reshaping hotel distribution strategies and onboarding

By Mitra Sorrells | April 22, 2021

Updated tech tools and new strategies are surfacing as distribution partners prepare for travel to resume. Read More

News / Online

Expedia unveils rebrand in major push to capture travel demand

By Jill Menze | April 19, 2021

Expedia is debuting a new look and product offerings on its quest to become consumers’ "ultimate travel companion." Read More

News / Technology

Princess Cruises wants remote workers to live on its tech-enabled ships

By Mitra Sorrells | April 14, 2021

Now with its entire fleet equipped with its MedallionNet Wi-Fi system, Princess Cruises says it wants remote workers to come live and work on its ships. Read More

News / Online

My Method... How Vrbo is using a privacy-conscious marketing strategy

By Wendell Lansford - Wyng | April 12, 2021

In the first three months, 80,000 users completed the Vrbo Vacay Finder quiz and 25% of them clicked to book a trip. Read More

Opinion / Online

Is Google's zero-click search a threat or opportunity for hoteliers?

By Max Starkov - hospitality consultant and strategist | April 9, 2021

Google's "zero-click" reality means hoteliers need to focus on optimizing their properties' websites and using effective content marketing strategies. Read More

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