Marketing

Interview / Online

How I Got Here, episode 59 - Rolf Schromgens of Trivago

By PhocusWire | April 8, 2021

Rolf Schromgens was broke and scarred from the experience of a previous startup when he finally sat down with his co-founders and created Trivago, as he explains to Mozio's David Litwak and Kevin May of... Read More

Opinion / Online

The data conundrum for travel marketers in 2021

By Chris Heike - Koddi | April 6, 2021

As the industry enters peak travel season, marketers are faced with a question that most are not prepared to answer: How should I account for the lack of data I gathered in 2020? Read More

News / Online

VIDEO: Bringing loyalty to travel's hottest sector

By PhocusWire | April 5, 2021

While the sector is not new by any means, brands are still unsure of the best way to gain loyalty from their guests and ensure they have the attention of travelers every time they consider a new trip. Read More

Opinion / Online

"Marketing of Care" and the future of tourism

By Michael Becker and Adam Hanft | April 5, 2021

In a post-pandemic world, Marketing of Care can help travel marketers promote destinations through a holistic approach that relies on hyper-local data as well as rational and emotional factors. Read More

Interview / Startups

STARTUP STAGE: Ticknovate is a new ticketing solution for attractions and ferries

By Mitra Sorrells | April 5, 2021

Founded in March 2019, Ticknovate is a ticketing solution to handle complex inventories and is built for upselling and cross-selling. Read More

News / Online

Vrbo targets Airbnb “Superhosts” as rental competition heats up

By Jill Menze | April 1, 2021

Vrbo is offering experienced short-term rental hosts increased visibility through its new Fast Start program. Read More

Opinion / Online

First-party data: The elusive key to travel's recovery

By Tedd Evers - TripTuner | March 22, 2021

As travel resumes, brands need to adopt new tech-enabled listening techniques that don't rely on prior behavior data. Read More

Opinion / Online

What do you know about travelers in the future and how to develop a customer for life?

By Tony Evans - TProfile | March 11, 2021

There are four important steps that every travel business will need to follow to deliver growth, loyalty and continued success. Read More

News / Technology

Kayak opening hotel, developing hotel tech in partnership with Life House

By Mitra Sorrells | March 9, 2021

Kayak will open Kayak Miami Beach in April and will use the property as a "design lab" to develop hotel technology. Read More

News / Distribution

Google eliminates fees for hotel booking links

By Mitra Sorrells | March 8, 2021

Now in addition to up to four paid ad slots, Google will provide an extensive organic list of booking options, such as the hotel website, online travel agencies and other travel sites. Read More

News / Online

Why virtual tours and activities will stick around after the pandemic

By Mitra Sorrells | March 4, 2021

Companies providing online tours and activities - including Amazon - say they plan to keep virtual experiences around even after the pandemic ends. Read More

News / Online

Expedia Group and Booking Holdings slashed marketing by $6B in 2020 (but Airbnb now makes an entrance)

By Kevin May | March 2, 2021

The body check on marketing spend by the two giants of online travel in 2020 ends a run of gradually slowing increases in prior years. Read More

Interview / Startups

STARTUP STAGE: Odyssey Travel App wants to democratize access to luxury travel

By Jill Menze | March 2, 2021

Odyssey Travel App is a premium travel platform that aims to democratize access to luxury hotels, car rental and other travel services directly from the provider to the user. Read More

Opinion / Technology

How Big Data can drive hotel value and loyalty

By Laurent Idrac - Hapi | March 1, 2021

Hotels may know about their guests pre‐stay and post‐stay, but they’re often missing out on the most important part of the journey: personalizing the experience while on property. Read More

News / Online

Consulting agency Compass Collective aims to guide travel brands toward positive change

By Jill Menze | February 26, 2021

Founded by luxury travel advisor Courtnie Nichols, the Compass Collective aims to help travel brands serve a diverse group of travelers through marketing efforts and staff training. Read More

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