Marketing

News / Online

The short-term rental industry is booming – but will it last?

By Jill Menze | June 14, 2021

The alternative accommodations market is headed for a record summer, but as people return to work and school, can that trajectory be sustained? Read More

News / Technology

Is there a role for NFTs in travel?

By Jill Menze | June 9, 2021

Non-fungible tokens could present an opportunity for travelers to gain clout and for providers to connect with their audiences. Read More

News / Online

My Method... How the Setai hotel used tech to transform the guest arrival experience

By David Mezuman - Duve | June 9, 2021

Working with Duve, The Setai, Sea of Galilee, is using digital communication solutions to streamline the check-in process for guests. Read More

News / Online

Q&A: OYO on how it wants to emerge from the COVID crisis

By Mitra Sorrells | June 8, 2021

Abhinav Sinha, COO of India-based OYO, discusses what the company has learned through the pandemic, new tech products it has launched and its plans for future growth. Read More

News / Technology

Agoda CEO John Brown on the tech that differentiates

By Yeoh Siew Hoon - WiT | June 4, 2021

Agoda CEO John Brown says the strategic use of artificial intelligence can be the key to winning customers for online travel agencies. Read More

Opinion / Online

Hello? Is anybody there? Travel companies are often ignoring customers

By Can Ozdoruk - Netomi | June 2, 2021

A new report from Netomi finds travel companies are failing to meet the demands of the modern traveler and are at risk of losing revenue and loyalty as a result. Read More

Interview / Startups

STARTUP STAGE: NaviSavi is an app for sharing short-form travel videos

By Mitra Sorrells | June 1, 2021

Founded in June 2019, NaviSavi is an app for individuals and businesses to share videos of 30 seconds or less about a destination or experience. Read More

News / Technology

Simpleview invests in location-based marketing company Stroll

By Linda Fox | May 28, 2021

Stroll helps destinations engage with visitors in real time based on their interests. Read More

News / Online

Google, UNWTO partner to provide data and training to aid destinations in recovery

By Mitra Sorrells | May 24, 2021

The new agreement between Google and the UNWTO builds on pilot programs launched in the Middle East and Africa starting last September. Read More

News / Online

Expedia, Booking.com and Airbnb differ on marketing tactics as recovery begins

By Kevin May | May 19, 2021

Three giant brands in online travel are attempting to capture the pent-up demand for trips as lockdowns ease in some markets around the world. Read More

Opinion / Technology

How to help DMOs transform travel through data and technology

By Luca Romozzi - Sojern | May 14, 2021

A modern approach to destination marketing is needed, especially in this upcoming recovery phase, combining technology and collaboration. Read More

News / Online

Airbnb revenue climbs 5% as travel rebounded in Q1 2021

By Jill Menze | May 13, 2021

Airbnb revenue grew 5% to $887 million in the first quarter of 2021, though losses mounted to $1.2 billion. Read More

phocuswire-pulse-social-media-influencers-travel-mindset

News / Online

VIDEO: What's next for travel influencers?

By PhocusWire | May 12, 2021

Speaking during PhocusWire Pulse: A New Age For Social Media, Travel Mindset’s Jade Broadus discussed how influencers fit into travel marketing strategies as travel resumes. Read More

News / Online

VIDEO: How to acquire customers through paid social media campaigns

By PhocusWire | May 11, 2021

PhocusWire spoke to Makoto Rheault-Kihara, Hopper's head of acquisition, about the valuable user insight it gleans from its paid social campaigns Read More

News / Online

Trip.com Group creates new marketing hub for suppliers

By Mitra Sorrells | May 11, 2021

The "Star Hub" gives suppliers their own channel in Trip.com Group's mobile app where they can share products and promotions. Read More

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