Marketing

News / Online

Gen Z travelers are a breed of their own - so take note

By Phocuswright Research | September 6, 2021

On the surface, Gen Z appears like a less opportune, near-term audience - they earn less, are more price-sensitive, and travel is not currently as important to them as for other generations. Read More

News / Startups

Travelport gives marketing innovation challenge to startups

By Kevin May | September 2, 2021

Travelport Accelerator is part of a new service called Travelport Focus, designed to concentrate on innovation in the industry and which is also supported by AWS. Read More

News / Online

VIDEO: Alternative business models for digital marketing

By PhocusWire | September 1, 2021

It's not exactly game on just yet, in the battle by brands to wean themselves off the Google machine, but there is change afoot that could last beyond the pandemic recovery period. Read More

News / Online

What do Gen Z travelers want from online travel brands?

By Jill Menze | August 31, 2021

According to new research, Gen Z travelers favor online travel agencies as well as travel brands that echo their values. Read More

News / Online

PhocusWire Pulse: Travel Marketing Tactics

By PhocusWire | August 31, 2021

We look at issues and trends ranging from challenges for DMOs, death of cookies, retargeting, Google, targeting niches and lots more. Read More

News / Online

The power of reviews in the short-term rental sector

By Mitra Sorrells | August 30, 2021

Quantity and quality of reviews matter for alternative accommodations, and new data shows those factors vary based on the size of properties being managed. Read More

Opinion / Online

Three ways travel brands can capitalize on pent-up demand

By Brian Burch - StackAdapt | August 27, 2021

With digital marketing, travel brands have a unique opportunity to reach an audience that is eager to purchase. Read More

Opinion / Online

Diversification in activities: between consolidation and momentum

By Lukas Hempel and Matthias Wirz - BookingKit | August 25, 2021

The tours and activities sector is shifting as it comes out of the pandemic, but there are positive opportunities for those companies that pay attention. Read More

News / Online

The state of digital advertising in travel

By Jill Menze | August 24, 2021

A new report from Sojern seeks to understand how COVID-19 has impacted budget, ad spend, allocation by channel and how advertisers are thinking about the future of ad tech. Read More

News / Startups

Camping startup HolidayFox closes £1.17M pre-seed round

By Mitra Sorrells | August 18, 2021

HolidayFox enables travelers to search and book campsites in the United Kingdom and Europe. Read More

News / Technology

Q&A: The potential of decentralized digital ID in travel

By Mitra Sorrells | August 16, 2021

Decentralized digital identity solutions could dramatically change distribution, marketing, cybersecurity and more in the travel industry. Read More

News / Online

Airbnb revenue jumps 300% in Q2 2021

By Jill Menze | August 12, 2021

The home-share giant was also profitable on an adjusted EBITDA basis for the second quarter of 2021. Read More

Opinion / Online

How Booking.com gained market share while we were in lockdown

By Marta Romero - Mirai | August 9, 2021

Given the current situation, where many channels are still not appearing and we don’t know if they will be activated this season, Booking.com has become the basket where most of a hotel's distribution... Read More

News / Online

Expedia Group Q2 revenue tops $2B driven by U.S. hotel and vacation rental bookings

By Mitra Sorrells | August 5, 2021

Expedia Group CEO Peter Kern expressed concern about growing uncertainty due to newer COVID variants. Read More

News / Online

Tripadvisor hits $235M revenue, beats internal expectations

By Kevin May | August 5, 2021

The user review and travel search service posted total revenue across the business of $235 million, up by almost 300% from just $59 million in the corresponding quarter in 2020. Read More

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