Marketing

Opinion / Online

Do online travel agencies suffer from brand blindness?

By Chris Torres - Tourism Marketing Agency | September 27, 2021

To grow a successful brand, online travel agencies need to refocus how they brand and market their services. Read More

News / Online

Travel app downloads surpass 2019 numbers, Hopper ranks top booking app

By Jill Menze | September 27, 2021

According to a report from SensorTower, top travel booking apps exceeded 10.6 million downloads in Q2 2021 – an 81% jump compared to 2019. Read More

Interview / Online

Sounding Off: Tripadvisor Plus changes show the complexity of travel subscriptions

By PhocusWire | September 24, 2021

Tripadvisor's U-turn this week on the structure of Plus raises more questions than it answers about consumer and brand desire for subscription programs. Read More

News / Online

VIDEO: New audiences and where to spend your travel marketing budget

By PhocusWire | September 21, 2021

Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More

Opinion / Online

Neverending tourism and how it can drive recovery

By Digital Innovation in Tourism Observatory - Politecnico di Milano | September 17, 2021

Neverending tourism concept identifies the extension of the travel experience in time and space, made possible by digital solutions. Read More

Interview / Startups

STARTUP STAGE: Your Rocket Fuel helps hotel sales teams generate corporate revenue

By Jill Menze | September 15, 2021

Launched in September 2020, Your Rocket Fuel combines data from public and private sources to predict company hotel and relocation demand. Read More

News / Technology

VIDEO: Location targeting as a travel marketing tactic

By PhocusWire | September 14, 2021

Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More

News / Online

The role of data and tech in transforming a destination experience

By Yeoh Siew Hoon - WebInTravel | September 14, 2021

The new chief technology officer for the Singapore Tourism Board shares the organization’s digital transformation and innovation roadmap. Read More

News / Online

Key developments in the Russia online travel market

By Phocuswright Research | September 13, 2021

Whether using online or offline distribution channels, Russians are rediscovering the tourism gems that their homeland offers, despite the pandemic restrictions. Read More

Opinion / Online

Tackling unconscious bias in travel marketing

By Lizzy Duffy Anderson - Sparkloft Media | September 13, 2021

We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More

News / Online

VIDEO: A hotelier’s approach to digital marketing

By PhocusWire | September 9, 2021

Speaking during PhocusWire Pulse, Red Carnation Hotel Collection global marketing director Victoria Murden explained how her team is adapting strategies as it plans for the future. Read More

Opinion / Online

How short-term rental data can help DMOs build back sustainably

By Alex Gomez - AirDNA | September 8, 2021

With the right tolls and collaborators, DMOs can build for a sustainable future. Read More

News / Technology

VIDEO: Travel marketing under threat from Big Tech data changes

By PhocusWire | September 7, 2021

Location marketing has become a useful tool for travel brands to understand where their customers are and what their purchase intent might be. But big changes are coming. Read More

News / Online

Gen Z travelers are a breed of their own - so take note

By Phocuswright Research | September 6, 2021

On the surface, Gen Z appears like a less opportune, near-term audience - they earn less, are more price-sensitive, and travel is not currently as important to them as for other generations. Read More

News / Startups

Travelport gives marketing innovation challenge to startups

By Kevin May | September 2, 2021

Travelport Accelerator is part of a new service called Travelport Focus, designed to concentrate on innovation in the industry and which is also supported by AWS. Read More

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