Marketing

How long before airlines grasp the potential of resale marketplaces?
Opinion / Online
How long before airlines grasp the potential of resale marketplaces?
By Gilles de Richemond – Fairlyne | September 22, 2023
Like retailers before them, airlines have been reluctant to embrace resale options — even though they could reap even greater benefits than retailers by embracing their secondary market.   Read More
Fliggy wants to help overseas travel companies market to Chinese tourists
News / Online
Fliggy wants to help overseas travel companies market to Chinese tourists
By Mitra Sorrells | September 21, 2023
The Alibaba subsidiary is adding new tools and services to help travel partners, particularly those in Southeast Asia, “tap into the massive potential of Chinese tourism in a cost-effective... Read More
Paramount teams up with travel startup for "Emily in Paris" trips
News / Online
Paramount teams up with travel startup for "Emily in Paris" trips
By Morgan Hines | September 20, 2023
In this latest example of "set-jetting" initiatives, travel startup Dharma will manage the bookings, payments and guest experience for trips hosted by lifestyle influencers, called “Emileaders.” Read More
HotelRunner acquires point-of-sale system PayPad
News / Technology
HotelRunner acquires point-of-sale system PayPad
By Mitra Sorrells | September 19, 2023
Founded in 2011, this is HotelRunner’s third acquisition, and the company said it is a “significant milestone” as its first product for on-premises sales and payments for hotels. Read More
Booking.com prepares to launch credit card in U.S.
News / Online
Booking.com prepares to launch credit card in U.S.
By Mitra Sorrells | September 19, 2023
The online travel agency has brought in a former JPMorgan Chase executive to lead the effort and is also hiring for a manager of "co-branded credit card growth and strategy.”   Read More
Kayak, Tripadvisor on growing their in-house media studios
News / Online
Kayak, Tripadvisor on growing their in-house media studios
By Morgan Hines | September 19, 2023
In the last two years both Kayak and Tripadvisor have created content studios that are becoming a growing part of their overall businesses and spurring plans for future investment.   Read More
How booking sites and travel agencies can maximize e-commerce profitability
From Our Partners / Online
How booking sites and travel agencies can maximize e-commerce profitability
By Carl Bleich - Bloomreach | September 18, 2023
Discover effective strategies for booking sites and agencies to maximize e-commerce profitability. Learn how to boost revenue through upsell campaigns, building customer loyalty and minimizing... Read More
Staples tests travel agents in stores in plan to grow travel services
News / Distribution
Staples tests travel agents in stores in plan to grow travel services
By Mitra Sorrells | September 15, 2023
The office supply retailer has offered TSA PreCheck and passport services for several years and is now talking to travel industry partners about expanding its offerings. Read More
5 tried and true strategies for effective hotel guest personalization
From Our Partners
5 tried and true strategies for effective hotel guest personalization
By Joe Youssef - Amadeus Hospitality | September 7, 2023
Amadeus' Joe Youssef shares strategies for hotels to elevate the guest experience and grow revenue through personalization. Read More
Travel embraces generative AI
News / Technology
Travel embraces generative AI
By Jamie Biesiada – Travel Weekly | September 6, 2023
The industry has embraced artificial intelligence as a timesaving tool with vast potential, and advisors are studying use cases and developing best practices for deploying the nascent technology. Read More
Luxury Escapes’ Schwab on growing fast, being one of a kind and new superstore in Melbourne
News / Online
Luxury Escapes’ Schwab on growing fast, being one of a kind and new superstore in Melbourne
By Ian Jarrett - WiT | September 5, 2023
Australia-based Luxury Escapes has seven million members globally and has just opened a store in Melbourne where customers can develop travel plans while sipping champagne. Read More
Cendyn acquires hotel digital marketing provider WIHP
News / Online
Cendyn acquires hotel digital marketing provider WIHP
By Mitra Sorrells | August 30, 2023
WIHP is based in Paris, extending Cendyn's reach in the EMEA region. Read More
TikTok, Instagram, X: How travel startups use social media
News / Online
TikTok, Instagram, X: How travel startups use social media
By Morgan Hines | August 24, 2023
Travel startups have been using social media as a marketing tool for some time now. But with an ever-evolving social media spectrum, what remains useful? Read More
Data strategies for CVBs in a cookieless future
Opinion / Technology
Data strategies for CVBs in a cookieless future
By Michael Skladony – Semcasting | August 21, 2023
As CVBs and destination marketers prepare for the cookieless future, it becomes crucial to explore strategies for collecting and utilizing first-party data effectively.   Read More
Transforming brand loyalty into brand love
Opinion / Online
Transforming brand loyalty into brand love
By Tim Davis – Pace Dimensions | August 18, 2023
How hotel businesses in this volatile market can evolve their loyalty programs to build brand preference and affinity.   Read More
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