Marketing

Sprints, squads and small changes - how Skyscanner, Trivago view innovation
News / Technology
Sprints, squads and small changes - how Skyscanner, Trivago view innovation
By Linda Fox | November 22, 2023
Skyscanner CEO John Mangelaars and Trivago CEO Johannes Thomas discussed innovation in travel metasearch, the impact of AI and improving the user experience. Read More
Destinations weigh up impact of AI
News / Technology
Destinations weigh up impact of AI
By Linda Fox | November 20, 2023
Sojern's State of Destination Marketing 2024 revealed that 49% of destination marketing organizations are expecting a significant impact from AI. Read More
Airbnb, Mondee moves signal role of acquisitions in travel's race for AI
News / Technology
Airbnb, Mondee moves signal role of acquisitions in travel's race for AI
By Morgan Hines & Linda Fox | November 17, 2023
Last week's acquisitions by Airbnb and Mondee reflect a business strategy of chasing speed as the travel industry heads enter the AI race. Read More
How to capture Gen Z travelers’ interest on social media
News / Online
How to capture Gen Z travelers’ interest on social media
By Morgan Hines | November 14, 2023
Meta, Snap Inc. and Hostelworld share steps to take for brands looking to attract a younger traveling audience on social media. Read More
Hot 25 Travel Startups for 2024: BookingData
Interview / Startups
Hot 25 Travel Startups for 2024: BookingData
By PhocusWire | November 14, 2023
BookingData empowers third-party ancillary partners to present private, highly targeted ancillary offers directly to selected airline traveler profiles. Read More
Hot 25 Travel Startups for 2024: Direx
Interview / Startups
Hot 25 Travel Startups for 2024: Direx
By PhocusWire | November 14, 2023
Direx is an all-in-one, cloud-based business management solution specifically designed for tourism and hospitality business owners in Africa. Read More
Hot 25 Travel Startups for 2024: Jerne
Interview / Startups
Hot 25 Travel Startups for 2024: Jerne
By PhocusWire | November 14, 2023
Jerne helps creators and experience providers navigate their commercial agreements, control and monetize their user generated content assets and track affiliate sales and marketing ROI. Read More
Hot 25 Travel Startups for 2024: Kabuk
Interview / Startups
Hot 25 Travel Startups for 2024: Kabuk
By PhocusWire | November 14, 2023
Kabuk is a fast-growing fintech company in the travel space, operating a subscription type service we refer to as “HafH” - Home away from Home. Read More
Hot 25 Travel Startups for 2024: Turneo
Interview / Startups
Hot 25 Travel Startups for 2024: Turneo
By PhocusWire | November 14, 2023
Turneo is an e-commerce platform for hotels and other travel brands that want to offer experiences to their guests.  Read More
Expedia Group, Booking on coming together with “one voice” to support short-term rentals
News / Distribution
Expedia Group, Booking on coming together with “one voice” to support short-term rentals
By Mitra Sorrells | November 13, 2023
Expedia Group's Tim Rosolio and Booking.com's Ben Harrell spoke about working together to address regulatory challenges, the benefits that Google provides to the sector and strategies to drive more... Read More
How Allianz Partners and Delta collaborate to drive innovation and serve travelers
From Our Partners / Online
How Allianz Partners and Delta collaborate to drive innovation and serve travelers
By Cathy Walsh | November 13, 2023
Executives from Delta Air Lines and Allianz Partners US explain how they work to ensure the aspects of awareness, education and decision-making are spread throughout the travel journey. Read More
How influencer content is reaping rewards for travel companies
News / Online
How influencer content is reaping rewards for travel companies
By Linda Fox | November 10, 2023
A study from Jerne, a platform connecting creators with experience providers, shows the results of a hosted influencer visit in terms of post engagement from fans and followers. Read More
Try before you buy: How augmented reality can drive travel bookings
From Our Partners / Technology
Try before you buy: How augmented reality can drive travel bookings
By Cathy Walsh | November 9, 2023
While traditional online travel marketing such as video targets a largely passive audience, augmented reality inspires engagement via immersive content worth sharing.  Read More
Improve bookings with personalization: 3 strategies to try
From Our Partners / Online
Improve bookings with personalization: 3 strategies to try
By Amelia Woolard - Bloomreach | November 8, 2023
Travel businesses need to leverage automation and data in order to gain a deeper understanding of their customers and their travel preferences and then can use this information to create personalized... Read More
Tripadvisor Q3 revenue up across all segments, most sharply for Viator
News / Online
Tripadvisor Q3 revenue up across all segments, most sharply for Viator
By Mitra Sorrells | November 6, 2023
Tripadvisor's total revenue in the third quarter of this year was $533 million, up 16% year over year, with nearly half of that revenue coming from Viator. Read More
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