Marketing

Opinion / Online

Google Maps: A new direct channel for tour operators and activities

By Brennen Bliss – Propellic | November 6, 2023

Google Maps has been evolving to serve travelers and travel brands over the past few years, and its newest major update could lead to increased direct bookings for tour operators and activities. Read More

News / Online

Expedia ad concerns in search results raised in antitrust suit

By Linda Fox | November 3, 2023

Comments from Expedia Group chair Barry Diller have surfaced during the Google antitrust trial. Read More

News / Online

Expedia’s Kern: Focus is now on faster growth fueled by years of tech work

By Mitra Sorrells | November 2, 2023

Expedia Group posted record revenue and profitability in the third quarter of this year and reiterated full year guidance of double-digit topline growth with margin expansion. Read More

From Our Partners / Technology

Key strategies for airlines to achieve offer optimization

By PhocusWire | November 1, 2023

Sabre vice president of product management for retail intelligence and revenue optimization Bhaskara Guntreddy explains why offer optimization is so difficult to achieve and offers concrete tips... Read More

News / Startups

SEO Travel sets up accelerator for SME businesses

By Linda Fox | October 27, 2023

The eight-week Travel Growth Accelerator program is looking to recruit 10 small- to medium-sized businesses. Read More

News / Distribution

Marriott-Rappi partnership goes live, signals new opportunities for customer acquisition

By Mitra Sorrells | October 24, 2023

The partnership is launching in Mexico with plans to expand to Colombia in November and early next year to the other Latin America countries where Rappi operates. Read More

Opinion / Online

How AI can help travel brands hit the mark with digital marketing

By Michele Nemschoff – Persado | October 20, 2023

With a little technology help, travel and hospitality brands can make the most of the travel boom and create a digital experience that drives customer conversion, loyalty and revenue. Read More

News / Technology

AI Insights: Generative AI to improve the RV rental search experience

By PhocusWire | October 19, 2023

RVshare's Melissa Turner Fortenberry answers our questions about how the company is working with generative AI technology. Read More

News / Startups

Dharma raises $4.7M to scale marketplace for brand-led travel

By Mitra Sorrells | October 4, 2023

Dharma’s most recent partnership is with Paramount Global to offer travel experiences linked to the company’s hit Netflix show, “Emily in Paris.” Read More

Opinion / Technology

Travel SEO in the world of AI “answer engines”

By Matthew Barker - Horizon Guides | September 29, 2023

After years of being cut out of the SEO action, is it wishful thinking to wonder if there’s a potential golden age for expert human-created content, provided it truly adds original perspectives and new... Read More

From Our Partners / Technology

Cruising on the data wave: How technology shapes personalized experiences at sea

By Jeff Zotara - Arrivia | September 26, 2023

As cruise lines sail into the future, the proliferation of technological innovations has reshaped the accessibility of passenger data and, with it, the ability to tailor the passenger experience. Read More

News / Startups

Ireland’s Shackle raises £12M for digital hospitality platform

By Mitra Sorrells | September 26, 2023

The startup provides contactless tools to manage hotel services such as check-in, room entry, food ordering and payments and last year raised $5.5 million in seed funding. Read More

Opinion / Online

World Tourism Day highlights need for sustainable destination strategies

By Richard Black – Sojern | September 25, 2023

Three ways destinations can showcase their commitment to providing sustainable tourism, not only to attract travelers with similar values but to ensure their destination is open for decades to come. Read More

Opinion / Online

How long before airlines grasp the potential of resale marketplaces?

By Gilles de Richemond – Fairlyne | September 22, 2023

Like retailers before them, airlines have been reluctant to embrace resale options — even though they could reap even greater benefits than retailers by embracing their secondary market. Read More

News / Online

Fliggy wants to help overseas travel companies market to Chinese tourists

By Mitra Sorrells | September 21, 2023

The Alibaba subsidiary is adding new tools and services to help travel partners, particularly those in Southeast Asia, “tap into the massive potential of Chinese tourism in a cost-effective... Read More

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