Marketing

News / Technology

Tripadvisor CEO Matt Goldberg talks SEO, shift to AI

By Morgan Hines | September 12, 2025

Tripadvisor has adjusted its strategy, building on its existing internet credibility to fit a changing search environment. Read More

News / Technology

The Phocuswright Conference 2025 - speakers and program

By PhocusWire | September 11, 2025

The Phocuswright Conference 2025 takes place in San Diego November 18-20 at the Manchester Grand Hyatt. Read More

News / Online

Fragmented data, siloed systems: How hotels can move forward

By Abby Crotty | September 11, 2025

A recent study found 49% of hoteliers struggle to access data they need for revenue and operational decisions. Read More

News / Technology

Travel tech flashback: What made headlines in 2024?

By Morgan Hines | September 10, 2025

The travel industry was enamored with artificial intelligence (AI) in 2024, with the topic repeatedly making waves. Read More

From Our Partners / Online

Precision and predictability for travel marketing: Essential visitor intelligence to drive growth

By Zartico | September 9, 2025

In partnership with Zartico, this video series explores the latest trends and delivers practical insights to help travel marketing executives protect market share, stay relevant and prepare for... Read More

News / Technology

Study tracks how travel shoppers use Google’s AI Mode

By Abby Crotty | September 9, 2025

A small behavioral study from Propellic examined how travelers interact with Google AI Mode and why travel marketers need to adjust. Read More

From Our Partners / Online

Using travel marketing intelligence to multiply ROI

By PhocusWire | September 9, 2025

In the final installment in Zartico’s video series, co-founder and chief innovation officer Jay Kinghorn outlines the core challenges of trying connect online ad activity with offline visitation. Read More

News / Technology

Understory lands €12M to help experience providers automate their businesses

By Linda Fox | September 8, 2025

The company, formerly called Holdbar, will use the investment to expand in the experiences market as well as for product development. Read More

News / Online

OTAs' high hopes for social, AI channels as Q2 marketing spend hits $5B

By Linda Fox | September 8, 2025

OTAs are looking to drive efficiency as they diversify from performance marketing to other channels, including social and AI-powered search. Read More

News / Online

Hospitality tech platforms DigitalGuest and Chicostay merge

By Abby Crotty | September 5, 2025

The combined companies will now operate under the DigitalGuest identity. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: SITA, Oracle, Radisson and more...

By PhocusWire | September 5, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Online

Travel industry stakeholders react to Google Chrome, data sharing ruling

By Morgan Hines | September 5, 2025

What does it mean for travel now that Google will be required to share data with rivals? Read More

News / Technology

Agentic AI and the impending surge of look-to-book ratios

By Mark Frary | September 3, 2025

With an increase in L2Bs, travel companies need to be ready to ensure their costs don't balloon. Read More

News / Online

Google will have to share data with competitors, U.S. judge rules

By Morgan Hines | September 2, 2025

Google will not have to sell its Chrome browser but will face new restraints such as a block on exclusive contracts. Read More

News / Distribution

Have TikTok and Booking.com just ‘nuked’ the travel funnel?

By Morgan Hines | August 28, 2025

Select U.S. users can now book hotel rooms through Booking.com directly on TikTok—and the platform has also launched TikTokGO for creators to earn travel commissions. Read More

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