Marketing

From Our Partners / Online

Turning visitor data into intelligence for travel marketing

By PhocusWire | July 15, 2025

This new five-part video series from Zartico provides expert insights for travel marketers on how to effectively use visitor intelligence to drive growth. Read More

Opinion / Online

Instagram's Google integration: A game changer for travel marketing

By Mario Gavira | July 15, 2025

Mario Gavira discusses Instagram's Google integration, calling the implications "profound" amid the visual storytelling era. Read More

News / Technology

How social media and AI can work together for travel discovery

By Morgan Hines | July 11, 2025

At Phocuswright Europe, Judith Eyck of HolidayPirates and Adrian Villabruna of Videreo discussed how social media and AI may work together during the travel planning process. Read More

News / Technology

SEO has left the party: How travel marketing could change

By Morgan Hines | July 3, 2025

Digital travel marketing has changed immensely in recent years, but more shifts are on the horizon as technology, namely AI, continues to evolve. Read More

News / Online

How the tourism industry can manage attractions overcrowding

By Marisa Garcia | July 1, 2025

Cities, operators and policymakers must reconsider ticket sales, who gets access and what fair visitation looks like as post-pandemic tourism rises. Read More

News / Technology

How hotels should be thinking about their visibility on AI platforms

By Linda Fox & Morgan Hines | June 26, 2025

Cloudbeds' study delves into how hotels appear in AI search results. Read More

News / Distribution

Hotels grapple with ‘secondary OTAs’ for pricing control

By Matthew Parsons | June 24, 2025

There's been a “channel shift” back to the OTAs and other digital avenues, but hotels are starting to lose control of their rates. Read More

News / Online

How the travel industry is working to rebalance tourism as protests spread

By Morgan Hines | June 20, 2025

A panel of destination and sustainability executives discuss steps the travel industry can take to spread tourism beyond the most popular hotspots at Phocuswright Europe 2025. Read More

News / Distribution

Hotels prioritize direct bookings but lack data clarity, report finds

By Abby Crotty | June 18, 2025

The 2025 report included data from 21,000 anonymous survey respondents, representing over 700 hotel brands across 310 cities. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Amex GBT, Sabre, Accelya and more...

By PhocusWire | June 13, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Startups

Introducing the winners of the 2025 Global Startup Pitch

By PhocusWire | June 11, 2025

Nine travel tech startups will now travel to Singapore for showcase presentations at WiT Singapore in October. Read More

Opinion / Online

The future is hybrid: Navigating the ‘length of stay’ challenge in STRs

By Shay Many - Guesty | June 10, 2025

Shay Many, senior director of product management at Guesty, highlights the need for a hybrid approach to LOS pricing. Read More

News / Technology

Agoda launches AI-powered vacation planner for Indian travelers

By Abby Crotty | June 4, 2025

The travel planner was built with Google's AI technology and is available until June 30 as part of a marketing campaign. Read More

News / Online

OTA marketing spend rose in Q1 2025

By Linda Fox | June 3, 2025

As Airbnb, Booking Holdings, Expedia Group and Trip.com Group continue to up marketing spend, PhocusWire looks at what they're saying about these investments. Read More