This is a roundup of product news and announcements for travel MARKETING in tourism and hospitality for April 2015.
Wednesday 29 April 2015:
MakeMyTrip unveils new branding campaign
- The new campaign will feature a new tag-line, "Dil Toh Roaming Hai", in a bid to encourage more of India's growing middle classes to travel. Social media, TV and digital advertising platforms will all feature the new push from the online travel agency.
signs with ReviewPro
- Hotels using the GuestDriven engagement platform will now have the option to use ReviewPro guest intelligence data to guide their mobile upselling and service strategies.
partners with the AAA
- North America's motoring and leisure travel organisation will take destination content from ArrivalGuides to bolster the web platform used by 55 million of its members. The agreement includes information, photos and videos via ArrivalGuides.
gets predictive tools from Blue Yonder
Friday 24 April 2015:
- The European tour operator will use Blue Yonder's SaaS-based system Predictive Analytics platform so it analyse customer relationships and trends in order to draw conclusions about future customer behaviour. The analysis uses both internal and external data sources.
eBookers creates local legend stories tied to hand-drawn images
Friday 17 April 2015:
- The marketing effort encourages exploration of legends from around the world in a format called the Wanderlust Storybook.
Secret Escapes heads back to TV advertising
Thomas Cook Airlines
- The hotel deals website will be launching a major new TV campaign following its previous efforts in 2012 and 2013. Voiced by Downton Abbey actress Jessica Brown-Findlay, the SmugFace campaign was created by marketing agency Karmarama and is aimed at boosting the site's ten million members.
heads down programmatic route
Friday 10 April 2015:
- Working with programmatic specialist, Infectious Media, advertising campaigns will now be targeted to customers by bringing together existing traveller information alongside second and third party data. One idea behind programmatic advertising is that it gives brands the opportunity to improve their chances of up-selling ancillary products to those who have already booked a flight.
Cheaptickets wants consumer "trelfies"
- The Orbitz-run brand has created a platform so that travellers can submit selfies from trips and be entered into a prize draw. The competition has captured 600 pictures since its launch two weeks ago.
gets a makeover
Wednesday 1 April 2015:
- The event travel and bus charter service, which allows users to organise bus trips for groups to and from destinations and events, has introduced a number of new features with its latest version. New tools include improved social media integration plus a loyalty and referral program.
Momondo pushes a two-click world
- The metasearch engine says it has linked sources of inspiration for travel products anywhere on the web with its own platform, by using a Google Chrome plug-in for web browsers. When a user clicks on a location online, Momondo's ClickTwo Travel widget will provide a price for a return journey to the user from their nearest airport.
claims $168 million tourism boost to South Africa
- The travel social network says over the last six years its various initiatives for the African country's tourism board have netted around $600 per user in activity spend. Top countries of origin include France, India, UK, US and Germany.
raises a glass to Carling promo
- The campaign with the beer brand is aimed at promoting travel during the May public holiday this year. TV, outdoor, online and on-pack advertising for the "Brighton or Barbados" campaign will encourage users to enter a competition to win a heavily discounted trip.
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NB2: Travel image via Shutterstock.