Loyalty Partner Solutions entered into a $6 million contract to use Ness Technologies' software products lab in Bangalore, India, to further develop Loyalty Partner Solutions' product suite.
Loyalty Partner Solutions' Loyalty Management Suite powers loyalty programs for Deutsche Bahn, an undisclosed large European airline and Payback, a loyalty and bonus program in Europe.
Parent company Loyalty Partner, which is slated to be acquired by American Express, provides loyalty management solutions in Europe to the retail, travel and transportation industries.
The modular Loyalty Management Suite administers card and account logic, redemption processes and facilitates marketing campaigns.
In updating the solution, Loyalty Partner Solutions will utilize Ness' SmartCollaborate platform.
Ness Technologies, headquartered in Hackensack, N.J., provides IT and business services, including software product engineering.