WEBINAR REPLAY! Why we book: Unpacking travel loyalty
WEBINAR REPLAY! Why we book: Unpacking travel loyalty
By PhocusWire | March 17, 2020
Considering the top 25% of travelers generate 77% of travel revenue, having a loyal customer base is critical if you are in the travel business. Read More
News | Online
sounding off travel subscription
Sounding Off: Do consumers want a travel subscription? Maybe…
By PhocusWire | February 28, 2020
As much as it’s touted that younger generations want something new out of loyalty rewards, travel brands should get a clear picture on what that means before asking travelers to agree to monthly buy-in. Read More
Interview | Online
Connect with Gen Z travelers in a disruptive world
Connect with Gen Z travelers in a disruptive world
By Facebook Business  | February 28, 2020
Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More
From Our Partners | Online
blockchain-loyalty
How blockchain is reinventing travel loyalty programs for both brands and consumers
By Mitra Sorrells | February 28, 2020
Companies such as Loyyal, Qiibee and Kornchain are accelerating development of blockchain solutions for loyalty and rewards, and executives say they expect widespread adoption in the next five to 10... Read More
News | Technology
Q&A: Collinson's Phil Seward on co-brand cards, travel subscriptions and empowering consumers
Q&A: Collinson's Phil Seward on co-brand cards, travel subscriptions and empowering consumers
By Jill Menze | February 27, 2020
Phil Seward, senior vice president of loyalty strategy, Americas, at Collinson, explains the evolution of the co-branded credit card, if subscription models in travel are viable and how brands can put... Read More
News | Online
A realist’s take on travel advertising in 2020
A realist’s take on travel advertising in 2020
By Nicholas Ward - Koddi  | February 26, 2020
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More
Opinion | Online
hospitality-industry-loyalty
The new guest-centric look of loyalty for hotels
By Mitra Sorrells | February 24, 2020
Hospitality companies both large and small are revamping their loyalty programs to focus on serving the needs of their guests. Read More
News | Online
accor-financials-2019
Accor talks up loyalty deals, seeks new partners for some business elements
By Linda Fox | February 21, 2020
Accor highlights big plans for loyalty partners as it announces full-year results for 2019. Read More
News | Distribution
Sounding Off: Startups should think big but think realistically
Sounding Off: Startups should think big but think realistically
By PhocusWire | February 21, 2020
Before heading down the startup path with aspirations of disruption, hold onto the vision, but open your eyes to the reality of what's going on. Before it's too late. Read More
Interview | Startups
aviasales-op-ed-loyalty
It’s time to skip loyalty and start chasing retention in travel
By Max Kraynov - Aviasales  | February 21, 2020
Rather than loyalty, travel brands should pursue retention by capitalizing on unusual patterns in travel research and booking. Read More
Opinion | Online
Lessons learned from a failed travel loyalty startup
Lessons learned from a failed travel loyalty startup
By Steven Lerner | February 20, 2020
Without the cooperation or support of hotels, airlines, banks or credit card companies, developing a loyalty startup is challenging. Read More
News | Startups
Hotel loyalty bookings in U.S. reach all-time high
Hotel loyalty bookings in U.S. reach all-time high
By Donna M. Airoldi  | February 20, 2020
According to Kalibri Labs, loyalty-related U.S. hotel bookings in 2019 increased 7.6% year-over-year to 56.2%, the highest figure on record. Read More
News | Distribution
How a travel club can better connect brands to their users
How a travel club can better connect brands to their users
By Mike Putman - Custom Travel Solutions  | February 19, 2020
In order to improve a brand’s loyal base and increase engagement, it needs to key in on the valuable offers from which users feel the most benefit or improve their connection to your brand. Read More
Opinion | Online
Where travel brand loyalty sits in a super app world
Where travel brand loyalty sits in a super app world
By Linda Fox | February 18, 2020
It’s hard for major travel brands to ignore super apps given the huge volume of consumers that they attract and their high-frequency usage. Read More
News | Distribution
Loyalty goes the extra mile in travel
Loyalty goes the extra mile in travel
By Dana Rosenberg - Mastercard  | February 18, 2020
Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust. Read More
Opinion | Online
What are the building blocks of direct sales for hotels?
What are the building blocks of direct sales for hotels?
By Pablo Delgado - Mirai  | February 11, 2020
Every single hotel, without any exception, whether large or small, independent or part of a hotel chain, with a good or bad reputation, in the centre or in the suburbs, has significant potential to... Read More
Opinion | Distribution
Is loyalty a "buzzword"? Yes, says eDreams CEO Dana Dunne
Is loyalty a "buzzword"? Yes, says eDreams CEO Dana Dunne
By Steven Lerner | February 7, 2020
Loyalty was not the goal of Prime, eDreams Odigeo's subscription program, but it became the outcome. Read More
News | Online
ceo-interview-craig-brennan-switchfly
In The Big Chair - Craig Brennan of Switchfly
By Mitra Sorrells | February 5, 2020
The Switchfly boss talks with PhocusWire about how loyalty has changed over the past decade, what younger generations want and more. Read More
Interview | Online
nordic-choice-loyalty-in-home
How a hotel chain is reinventing loyalty with at-home perks
By Mitra Sorrells | February 3, 2020
Nordic Choice Hotels has created a new option for its loyalty members that allows them to have in-home cleaning services with hotel products such as sheets, towels and toiletries. Read More
News | Online
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