Where travel brand loyalty sits in a super app world
Where travel brand loyalty sits in a super app world
By Linda Fox | February 18, 2020
It’s hard for major travel brands to ignore super apps given the huge volume of consumers that they attract and their high-frequency usage. Read More
News | Distribution
Loyalty goes the extra mile in travel
Loyalty goes the extra mile in travel
By Dana Rosenberg - Mastercard  | February 18, 2020
Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust. Read More
Opinion | Online
WEBINAR ALERT! Why we book: Unpacking travel loyalty
WEBINAR ALERT! Why we book: Unpacking travel loyalty
By PhocusWire | February 12, 2020
Considering the top 25% of travelers generate 77% of travel revenue, having a loyal customer base is critical if you are in the travel business. Read More
News
What are the building blocks of direct sales for hotels?
What are the building blocks of direct sales for hotels?
By Pablo Delgado - Mirai  | February 11, 2020
Every single hotel, without any exception, whether large or small, independent or part of a hotel chain, with a good or bad reputation, in the centre or in the suburbs, has significant potential to... Read More
Opinion | Distribution
Is loyalty a "buzzword"? Yes, says eDreams CEO Dana Dunne
Is loyalty a "buzzword"? Yes, says eDreams CEO Dana Dunne
By Steven Lerner | February 7, 2020
Loyalty was not the goal of Prime, eDreams Odigeo's subscription program, but it became the outcome. Read More
News | Online
ceo-interview-craig-brennan-switchfly
In The Big Chair - Craig Brennan of Switchfly
By Mitra Sorrells | February 5, 2020
The Switchfly boss talks with PhocusWire about how loyalty has changed over the past decade, what younger generations want and more. Read More
Interview | Online
nordic-choice-loyalty-in-home
How a hotel chain is reinventing loyalty with at-home perks
By Mitra Sorrells | February 3, 2020
Nordic Choice Hotels has created a new option for its loyalty members that allows them to have in-home cleaning services with hotel products such as sheets, towels and toiletries. Read More
News | Online
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