Loyalty Month


WEBINAR REPLAY! Why we book: Unpacking travel loyalty
News / Online
WEBINAR REPLAY! Why we book: Unpacking travel loyalty
By PhocusWire | March 17, 2020
Considering the top 25% of travelers generate 77% of travel revenue, having a loyal customer base is critical if you are in the travel business. Read More
sounding off travel subscription
Interview / Online
Sounding Off: Do consumers want a travel subscription? Maybe…
By PhocusWire | February 28, 2020
As much as it’s touted that younger generations want something new out of loyalty rewards, travel brands should get a clear picture on what that means before asking travelers to agree to monthly buy-in. Read More
Connect with Gen Z travelers in a disruptive world
From Our Partners / Online
Connect with Gen Z travelers in a disruptive world
By Facebook Business  | February 28, 2020
Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More
blockchain-loyalty
News / Technology
How blockchain is reinventing travel loyalty programs for both brands and consumers
By Mitra Sorrells | February 28, 2020
Companies such as Loyyal, Qiibee and Kornchain are accelerating development of blockchain solutions for loyalty and rewards, and executives say they expect widespread adoption in the next five to 10... Read More
Q&A: Collinson's Phil Seward on co-brand cards, travel subscriptions and empowering consumers
News / Online
Q&A: Collinson's Phil Seward on co-brand cards, travel subscriptions and empowering consumers
By Jill Menze | February 27, 2020
Phil Seward, senior vice president of loyalty strategy, Americas, at Collinson, explains the evolution of the co-branded credit card, if subscription models in travel are viable and how brands can put... Read More
A realist’s take on travel advertising in 2020
Opinion / Online
A realist’s take on travel advertising in 2020
By Nicholas Ward - Koddi  | February 26, 2020
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More
hospitality-industry-loyalty
News / Online
The new guest-centric look of loyalty for hotels
By Mitra Sorrells | February 24, 2020
Hospitality companies both large and small are revamping their loyalty programs to focus on serving the needs of their guests. Read More
accor-financials-2019
News / Distribution
Accor talks up loyalty deals, seeks new partners for some business elements
By Linda Fox | February 21, 2020
Accor highlights big plans for loyalty partners as it announces full-year results for 2019. Read More
Sounding Off: Startups should think big but think realistically
Interview / Startups
Sounding Off: Startups should think big but think realistically
By PhocusWire | February 21, 2020
Before heading down the startup path with aspirations of disruption, hold onto the vision, but open your eyes to the reality of what's going on. Before it's too late. Read More
aviasales-op-ed-loyalty
Opinion / Online
It’s time to skip loyalty and start chasing retention in travel
By Max Kraynov - Aviasales  | February 21, 2020
Rather than loyalty, travel brands should pursue retention by capitalizing on unusual patterns in travel research and booking. Read More
Lessons learned from a failed travel loyalty startup
News / Startups
Lessons learned from a failed travel loyalty startup
By Steven Lerner | February 20, 2020
Without the cooperation or support of hotels, airlines, banks or credit card companies, developing a loyalty startup is challenging. Read More
Hotel loyalty bookings in U.S. reach all-time high
News / Distribution
Hotel loyalty bookings in U.S. reach all-time high
By Donna M. Airoldi  | February 20, 2020
According to Kalibri Labs, loyalty-related U.S. hotel bookings in 2019 increased 7.6% year-over-year to 56.2%, the highest figure on record. Read More
How a travel club can better connect brands to their users
Opinion / Online
How a travel club can better connect brands to their users
By Mike Putman - Custom Travel Solutions  | February 19, 2020
In order to improve a brand’s loyal base and increase engagement, it needs to key in on the valuable offers from which users feel the most benefit or improve their connection to your brand. Read More
Where travel brand loyalty sits in a super app world
News / Distribution
Where travel brand loyalty sits in a super app world
By Linda Fox | February 18, 2020
It’s hard for major travel brands to ignore super apps given the huge volume of consumers that they attract and their high-frequency usage. Read More
Loyalty goes the extra mile in travel
Opinion / Online
Loyalty goes the extra mile in travel
By Dana Rosenberg - Mastercard  | February 18, 2020
Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust. Read More