Loyalty Month


 alt='WEBINAR REPLAY! Why we book: Unpacking travel loyalty'  Title='WEBINAR REPLAY! Why we book: Unpacking travel loyalty'
News / Online
WEBINAR REPLAY! Why we book: Unpacking travel loyalty
By PhocusWire | March 17, 2020
Considering the top 25% of travelers generate 77% of travel revenue, having a loyal customer base is critical if you are in the travel business. Read More
 alt='sounding off travel subscription'  Title='sounding off travel subscription'
Interview / Online
Sounding Off: Do consumers want a travel subscription? Maybe…
By PhocusWire | February 28, 2020
As much as it’s touted that younger generations want something new out of loyalty rewards, travel brands should get a clear picture on what that means before asking travelers to agree to monthly buy-in. Read More
 alt='Connect with Gen Z travelers in a disruptive world'  Title='Connect with Gen Z travelers in a disruptive world'
From Our Partners / Online
Connect with Gen Z travelers in a disruptive world
By Facebook Business | February 28, 2020
Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More
 alt='blockchain-loyalty'  Title='blockchain-loyalty'
News / Technology
How blockchain is reinventing travel loyalty programs for both brands and consumers
By Mitra Sorrells | February 28, 2020
Companies such as Loyyal, Qiibee and Kornchain are accelerating development of blockchain solutions for loyalty and rewards, and executives say they expect widespread adoption in the next five to 10... Read More
 alt='Q&A: Collinson's Phil Seward on co-brand cards, travel subscriptions and empowering consumers'  Title='Q&A: Collinson's Phil Seward on co-brand cards, travel subscriptions and empowering consumers'
News / Online
Q&A: Collinson's Phil Seward on co-brand cards, travel subscriptions and empowering consumers
By Jill Menze | February 27, 2020
Phil Seward, senior vice president of loyalty strategy, Americas, at Collinson, explains the evolution of the co-branded credit card, if subscription models in travel are viable and how brands can put... Read More
 alt='A realist’s take on travel advertising in 2020'  Title='A realist’s take on travel advertising in 2020'
Opinion / Online
A realist’s take on travel advertising in 2020
By Nicholas Ward - Koddi | February 26, 2020
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More
 alt='hospitality-industry-loyalty'  Title='hospitality-industry-loyalty'
News / Online
The new guest-centric look of loyalty for hotels
By Mitra Sorrells | February 24, 2020
Hospitality companies both large and small are revamping their loyalty programs to focus on serving the needs of their guests. Read More
 alt='accor-financials-2019'  Title='accor-financials-2019'
News / Distribution
Accor talks up loyalty deals, seeks new partners for some business elements
By Linda Fox | February 21, 2020
Accor highlights big plans for loyalty partners as it announces full-year results for 2019. Read More
 alt='Sounding Off: Startups should think big but think realistically'  Title='Sounding Off: Startups should think big but think realistically'
Interview / Startups
Sounding Off: Startups should think big but think realistically
By PhocusWire | February 21, 2020
Before heading down the startup path with aspirations of disruption, hold onto the vision, but open your eyes to the reality of what's going on. Before it's too late. Read More
 alt='aviasales-op-ed-loyalty'  Title='aviasales-op-ed-loyalty'
Opinion / Online
It’s time to skip loyalty and start chasing retention in travel
By Max Kraynov - Aviasales  | February 21, 2020
Rather than loyalty, travel brands should pursue retention by capitalizing on unusual patterns in travel research and booking. Read More
 alt='Lessons learned from a failed travel loyalty startup'  Title='Lessons learned from a failed travel loyalty startup'
News / Startups
Lessons learned from a failed travel loyalty startup
By Steven Lerner | February 20, 2020
Without the cooperation or support of hotels, airlines, banks or credit card companies, developing a loyalty startup is challenging. Read More
 alt='Hotel loyalty bookings in U.S. reach all-time high'  Title='Hotel loyalty bookings in U.S. reach all-time high'
News / Distribution
Hotel loyalty bookings in U.S. reach all-time high
By Donna M. Airoldi  | February 20, 2020
According to Kalibri Labs, loyalty-related U.S. hotel bookings in 2019 increased 7.6% year-over-year to 56.2%, the highest figure on record. Read More
 alt='How a travel club can better connect brands to their users'  Title='How a travel club can better connect brands to their users'
Opinion / Online
How a travel club can better connect brands to their users
By Mike Putman - Custom Travel Solutions  | February 19, 2020
In order to improve a brand’s loyal base and increase engagement, it needs to key in on the valuable offers from which users feel the most benefit or improve their connection to your brand. Read More
 alt='travel-brands-super-apps'  Title='travel-brands-super-apps'
News / Distribution
Where travel brand loyalty sits in a super app world
By Linda Fox | February 18, 2020
It’s hard for major travel brands to ignore super apps given the huge volume of consumers that they attract and their high-frequency usage. Read More
 alt='Loyalty goes the extra mile in travel'  Title='Loyalty goes the extra mile in travel'
Opinion / Online
Loyalty goes the extra mile in travel
By Dana Rosenberg - Mastercard | February 18, 2020
Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust. Read More