Loyalty Month


What are the building blocks of direct sales for hotels?
Opinion / Distribution
What are the building blocks of direct sales for hotels?
By Pablo Delgado - Mirai  | February 11, 2020
Every single hotel, without any exception, whether large or small, independent or part of a hotel chain, with a good or bad reputation, in the centre or in the suburbs, has significant potential to... Read More
Is loyalty a "buzzword"? Yes, says eDreams CEO Dana Dunne
News / Online
Is loyalty a "buzzword"? Yes, says eDreams CEO Dana Dunne
By Steven Lerner | February 7, 2020
Loyalty was not the goal of Prime, eDreams Odigeo's subscription program, but it became the outcome. Read More
ceo-interview-craig-brennan-switchfly
Interview / Online
In The Big Chair - Craig Brennan of Switchfly
By Mitra Sorrells | February 5, 2020
The Switchfly boss talks with PhocusWire about how loyalty has changed over the past decade, what younger generations want and more. Read More
nordic-choice-loyalty-in-home
News / Online
How a hotel chain is reinventing loyalty with at-home perks
By Mitra Sorrells | February 3, 2020
Nordic Choice Hotels has created a new option for its loyalty members that allows them to have in-home cleaning services with hotel products such as sheets, towels and toiletries. Read More