Loyalty Month

Opinion / Distribution

What are the building blocks of direct sales for hotels?

By Pablo Delgado - Mirai | February 11, 2020

Every single hotel, without any exception, whether large or small, independent or part of a hotel chain, with a good or bad reputation, in the centre or in the suburbs, has significant potential to... Read More

News / Online

Is loyalty a "buzzword"? Yes, says eDreams CEO Dana Dunne

By Steven Lerner | February 7, 2020

Loyalty was not the goal of Prime, eDreams Odigeo's subscription program, but it became the outcome. Read More

Interview / Online

In The Big Chair - Craig Brennan of Switchfly

By Mitra Sorrells | February 5, 2020

The Switchfly boss talks with PhocusWire about how loyalty has changed over the past decade, what younger generations want and more. Read More

News / Online

How a hotel chain is reinventing loyalty with at-home perks

By Mitra Sorrells | February 3, 2020

Nordic Choice Hotels has created a new option for its loyalty members that allows them to have in-home cleaning services with hotel products such as sheets, towels and toiletries. Read More