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From Our Partners / Technology

Five steps to increase bookings with Facebook remarketing

By Sponsored Content | February 1, 2016

Today, more than 70% of travel’s digital ad dollars go to direct response advertising. Intent-based search advertising takes the lion's share and has proven to drive revenue reliably and effectively a... Read More

News / Online

Is the smartphone killing the visitor center?

By Viewpoints | February 1, 2016

Cities and regions keep building and maintaining tourist offices and visitor centers, but do these buildings serve a necessary function, especially in urban areas? Or are destinations just running the... Read More

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Priceline says goodbye to Shatner (again), claims new strategic direction

By Kevin May | February 1, 2016

Those with long memories will recall that Priceline has already had a go at killing off its infamous Negotiator character, played by ex-Star Trek legend William Shatner. The Priceline Group-owned b... Read More

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Why mobile travel chat will revolutionize online travel bookings

By Viewpoints | February 1, 2016

Since online travel agencies (OTAs) first appeared around 15 years ago, few tears have been shed in memory of having to visit local travel agencies. NB This is a viewpoint by Matt Zito, managing pa... Read More

News / Online

Ixigo proves Facebook (not YouTube) is the place for video marketing

By Kevin May | February 1, 2016

Sometimes the chaos that is Facebook can actually be a gold mine for travel brands, with even YouTube taking a back seat when it comes to video marketing. On the one hand, India-based metasearch en... Read More

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Hyatt tries the guest photo approach to marketing

By Kevin May | February 1, 2016

Hyatt Hotels is to make a major push into the world of user generated marketing with the launch of a platform to capture pictures from social media platforms. The new platform, created by Olapic,... Read More

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THack alumni update: Hitlist + Booking.com, TravenUp gets funding, Meet me Halfway is nearly there

By PhocusWire | January 29, 2016

Here at Tnooz, we’re always celebrating the evolution of the travel trade, and we have a special fondness for startups. What developers learn by building startups is invaluable to themselves and t... Read More

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7 ways hotels can use visuals to spur bookings

By Viewpoints | January 29, 2016

It may be a Captain Obvious thing to say, but hotel visuals are one of the important factors that can influence a traveler's decision to book. Yet many hotel employees are too distracted with other ta... Read More

News / Technology

MakeMyTrip sees triple-digit mobile growth

By Martin Cowen | January 29, 2016

MakeMyTrip's first earnings call since Ctrip's $180 million investment showed how strong its mobile and app business has become, with bosses even admitting mobile is growing "faster than we anticipate... Read More

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KLM tries WhatsApp chat, Hyatt sees Messenger results [UPDATED]

By Sean O'Neil | January 29, 2016

KLM will be the first travel brand to trial a rebooking service via WhatsApp, the messaging app that claims nearly a billion users. As of February, when passengers of a connecting flight at Amsterd... Read More

News / Technology

Driverless cars en route to London

By Linda Fox | January 29, 2016

Driverless pods similar to those used at Heathrow Terminal 5 could be on the streets of London's Greenwich this summer. A project called Greenwich Automated Transport Environment or Gateway got und... Read More

News / Online

One&Only digital revamp, Grabtaxi becomes Grab, and more....

By PhocusWire | January 29, 2016

This is a roundup of product news and announcements for travel MARKETING in tourism and hospitality for January 2016. Friday 29 January Rokkan rolls with One&Only One&OnlyResorts has... Read More

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Rome2rio's lessons for creating a good engineering culture

By Viewpoints | January 28, 2016

When my co-founder Bernie Tschirren and I began to build the Rome2rio product, we drew heavily on our experience working at Microsoft in Redmond, Washington. NB: This is a viewpoint by Michael Came... Read More

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BCD Travel acquires the assets of GetGoing

By Sean O'Neil | January 28, 2016

BCD Travel, the global travel management company, has agreed to buy the assets of GetGoing, a startup in Silicon Valley that powers BCD’s TripSource Hotels tool, which provides hotel results in a way... Read More

News / Distribution

Dear hoteliers: Six things you need to get right about Airbnb

By Morris Sim | January 28, 2016

As a road warrior who frequently stays in all sorts of accommodation around the world, I decided to analyze the allure of Airbnb and compare it to staying in hotels. I conducted mini-focus groups w... Read More

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