MARKETING: Consumer-facing marketing seems to evolve at a wonderfully rapid pace and it keeps many a CEO awake at night as they try to figure out what are the core skills needed for the modern CMO. Goodbye, search gurus... hello data junkies - appears to be the latest approach. Read more on Venture Beat.
When it comes time to hire a head of marketing, many tech entrepreneurs want a master of SEO and A/B testing.
They will drive millions of new visitors to a website.
But they may now see a role for the CMO beyond this — perhaps they’ll ask job candidates: "How will YOUR marketing take advantage of Big Data?"
The role of a CMO today isn’t what it used to be, so if you are planning on bringing marketing talent into your startup, consider these two things...
Read more on Venture Beat
NB:Marketing big data image via Shutterstock.