SOCIAL: Instagram - the photo-sharing network which can turn a very average photographer into a potential Annie Leibovitz. But with travel being a very visual experience it's no surprise that many brands have accumulated thousands of followers on the service. But can they be turned into something really useful? Read the full story on Social Fresh.
Yes, Instagram has been a boon for brands — a self-promotion-safe space to showcase products and connect with consumers. Brands have been investing in adding Instagram followers.
But since this digital quasi-catalog is limited to photo and video sharing without click-throughs to ecommerce, Instagram’s ROI isn’t as clear as Facebook or Twitter.
How can brands convert likes and follows into visits and customers?
Read the full story on Social Fresh
NB: Instagrammed photographers image via Shutterstock.