Developments in technology are dramatically altering the way travellers interact with travel providers, moving away from a one-off, desktop-driven engagement at the time of booking, towards a continuous conversation, before, during and after the holiday.
NB: This is sponsored viewpoint from Worldpay.
WorldPay has created a free Future of Travel Payments report that discusses the changes in when, what and how people are booking travel and that explore the implications they have on your payment process.
Here are a few highlights:
When they book
Customers are moving away from one-off bookings towards continuous interaction with their travel provider at multiple touch points, before, during and after the holiday.
Empowered by mobiles, tablets and wearables they get constant access to location and context relevant travel information. This presents a massive opportunity for travel providers to increase their share of wallet of the customer’s entire travel budget.
Is your payment set-up ready for the challenge? Questions to ask yourself:
- Are you providing your customers an easy and seamless payment experience for additional payments?
- Do you recognise them and store their payment details?
- Can you handle payment adjustments to complex itineraries?
What customers bookMost travel providers are expanding their offering beyond their core services. Ancillary services aren’t just important for airlines but they’re on the minds of all travel companies.
From insurance, travel money and ground transportation to airport lounge access, transfer services, events and experiences - the opportunities are endless.
Unless you’re simply referring your customer to a third-party supplier and leaving it up to them to convert the opportunity and take payment, you will need to get your organisation set up to handle the implications.
- Have you tapped into the world of ancillary services beyond your own core products?
- Who is taking payments for these extra services?
- If it is you, are you geared up to manage the extra risk, reporting complexity and the funds that you collect on behalf of your partners?
How customers bookIn store travel agent bookings and desktop interactions are in decline, mobile and tablet bookings are becoming the norm. Get ready for wearable devices and the internet of things!
- Do you provide your customers a consistent payment experience across all devices?
- Is your organisation omni-channel ready?
- Are the payment methods you provide suitable for the touch points you offer?
If you are looking for answers to some of these questions, click here to read
Worldpay’s new report on ‘
The Future of Travel Payments’.
NB: This appears here as part of Tnooz’s sponsored content initiative.