Twitter has become an interesting playground for brands of all shapes and sizes to test their marketplace - or at least their followers.
Travel brands are no exception, throwing out links to new pages and products on their websites. It's a quick and dirty approach which yields next to no fantastically empirical results yet can give some indication of enthusiasm - or not - for a new offering.
Step forward TripAdvisor, the hotel review site everyone loves to have an opinion on.
Today it put out the following message via its Twitter profile:
Some advice, please…If TripAdvisor had an iPhone application (besides Local Picks), what would you like to see? What would be useful? Thx!
The Local Picks iPhone app was launched at the end of July 2008, utilising some of the functionality it has in place for its existing Local Picks web service.
But perhaps TripAdvisor is now looking to roll out a full functioning iPhone app for the core site and is priming Twitter followers ahead of a launch, or is simply trying to find out what the community would like?
The move has worked, regardless of the motives: within minutes of the Tweet, loyal followers chimed in with their suggestions and a buzz created.