MARKETING: Twitter, Facebook et al appear to capture more column inches and conference sessions with regards to their marketing capabilities than the humble email platform. But whilst social might be where consumers are hanging out, email still reigns when it comes to customer acquisition. Read more on Forbes.
RIP email, right? Lately, it feels like the world has fallen out of love with email marketing.
McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium surrendered ground to social networks, IM, and mobile messaging apps.
However, while marketers expect to shift budgets to other channels (including social and display) in the coming years, email continues to account for a far greater share of acquired customers than social media – nearly 40x that of Facebook and Twitter combined.
Read more on Forbes
NB:Email marketing image via Shutterstock.