It must be every marketer's nightmare: faced with an arguably rather dull piece of a technology, how can we raise awareness and get buzz in the business community?
You make a quirky, clever, travel-related video, of course!
At least this is what the people at Qualcomm-brand Snapdragon are thinking, having put together a promo for its mobile microprocessors by seeing how long the battery lasts when a device is sent around the world.
Add some cute perspective tricks into the clip and you get over 8,000 hits on YouTube in just a day or so.
Here it is: