MARKETING: Ensuring an email marketing campaign is a success has become a bit of a science over the years, not least because consumers are bombarded with newsletters and brand messages often on a daily basis. Throw mobile into the mix and it gets more complicated again. Read more on Entrepreneur.
Consider that email is the top activity on smartphones -- ahead of browsing and even Facebook -- and you have a huge opportunity to reach people with your email marketing messages via the devices they are using most often.
However, email marketing hasn't totally caught up with the mobile revolution. The majority of emails are still not optimized for mobile viewing and interaction. Buttons are small.
Subscribers are forced to enlarge the screen and move things around to see the email. It's just clunky.
But there is hope.
Read more on Entrepreneur
NB:Email mobile image via Shutterstock.