Flash sales website Groupon's deal of the day in New York today is a very alluring $185 teeth whitening treatment (regularly $685) at an establishment at 330 West 58th St. in Manhattan.
So, you can put down your teeth-browning cup of coffee and stop in for a shine.
As of this writing 363 people had purchased the treatment.
But, more to the point, Groupon also has a seemingly clever More Great Deals Nearby feature alongside the teeth-whitening offer.
And, today the deals nearby promo includes organic food at Gust Organics and boot-camp sessions at Fitness Therapy, both located relatively close to Drs. Curatola and Zagami and their teeth-whitening services in Manhattan.
However, the plot thickens when the Groupon deals nearby feature also offers vacation packages, starting at $349, at The Essex resort and spa -- in Essex, Vermont.
Here's an image of Groupon's deals nearby, including the hotel stay in northern Vermont.
Looks like "nearby" is a relative term. It turns out that The Essex is 343 miles away from the teeth-whitening duo.
Here's what the route would look like on Google Maps for this six-hour roadtrip.
Groupon has a great idea in its deals nearby feature. If someone is going to get their teeth whitened in the neighborhood, then why not try to sell them a fitness session or some organic food in the vicinity.
But, if Groupon is going to offer a nearby hotel stay, the property should be less than a six-hour drive away.
It's all in the execution, right?
Maybe a car-service to the airport for a resort getaway would have been a more appropriate choice.
After all, customers would have needed somewhere to show off their newly polished teeth.